Ladies and gentlemen, gather ’round as we delve into the latest spectacle in the world of television. Picture this: a gold rush, not in the wild west, but in the realm of streaming TV. Yes, the future of television is upon us, and it’s as chaotic as a .
Enter FAST channels – Free Ad-Supported Streaming Television. Sounds like a dream, right? Free content, endless channels, and all you need is an internet connection. But hold your horses, because Jamie Branson of View TV has a bone to pick with this so-called revolution.
Branson, with the fervor of a man who’s just discovered his prized car has been replaced with a bicycle, argues that FAST channels are nothing more than a content monetization mirage. Less than 10% of the gross revenue actually reaches the content licensees. That’s right, folks, the creators of the shows you love are getting peanuts while the operators of these channels are riding the gravy train from investors.
You see, these FAST channel operators are avoiding the sensible, spreadsheet-driven approach to business. Instead, they’re raising speculative propositions on revenue share-based content deals. It’s like building a house on quicksand – looks promising until it all comes crashing down.
The real losers here? The content owners and, of course, the audience. Imagine tuning in to your favorite show only to be bombarded with ads mid-sentence and subpar content. It’s like expecting a gourmet meal and getting a soggy sandwich instead.
But fear not, for View TV is here to save the day. They’re solely pushing a solid business model for broadcast television channels. However, convincing broadcasters to give it another go has been slow. Burned by the FAST gold rush, they’re understandably cautious.
So, as we navigate this brave new world of streaming, remember this: not all that glitters is gold. Sometimes, it’s just fool’s gold. And in the end, it’s the viewers and creators who pay the price.
Stay tuned, folks. The future of TV is a bumpy ride, and we’re just getting started.
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