Episodic TV and Film Library Owners: Beware of FAST Channel Partner Promises and tiny revenues

In the rapidly evolving world of digital content distribution, episodic TV and film library owners are increasingly turning to Free Ad-Supported Streaming TV (FAST) channels to monetize their content. Promises of no technology fees, Free Cloud TV playout, and free curation from partners like Video Elephant, SoFAST, and FAST Channels TV can be enticing. However, these promises often mask deeper issues that can lead to poor content strategies and subpar audience experiences.

The Hidden Costs of “Free” Services

While the allure of free services is strong, the reality is that these FAST channel partners will not always deliver on their promises. The lack of upfront costs often comes at the expense of quality and strategic content management. Many library owners find themselves locked into agreements that prioritize quantity over quality, leading to a diluted brand and disengaged audiences.

Poor Content Strategy and Audience Experience

A common complaint among content owners is the poor content strategy employed by some FAST channel partners. Instead of curating content to fit the needs and preferences of specific audiences, these partners often take a one-size-fits-all approach. This can result in a fragmented viewing experience, where audiences struggle to find content that resonates with them. Additionally, the lack of personalized curation can lead to lower viewer retention and reduced ad revenue.

View TV Studios: A New Approach to FAST Channels

Recognizing these challenges, View TV Studios has launched a Content Partner Programme designed to offer a more equitable and effective solution for content library owners. This programme allows partners to receive two-thirds of the gross revenue generated by their exclusive legacy FAST channels. Unlike other providers, View TV Studios promises to have channels live within 28 days and offers live dashboard reporting, giving content owners full transparency and control over their channel’s performance.

A Win-Win Solution

By focusing on quality content curation and providing transparent revenue sharing, View TV Studios aims to create a win-win situation for both content owners and viewers. This approach not only enhances the viewing experience but also ensures that content owners can maximize their revenue potential without sacrificing their brand integrity.

Conclusion

As the FAST channel market continues to grow, it’s crucial for episodic TV and film library owners to carefully evaluate their partners. While the promise of free services can be tempting, the long-term impact on content strategy and audience experience should not be overlooked. View TV Studios’ Content Partner Programme offers a promising alternative, providing a balanced approach that benefits both content owners and their audiences.