Hollywood, get ready for a seismic shift in the world of streaming television! View TV has just announced a groundbreaking partnership with FOX News and several other major broadcasters. This alliance is set to revolutionize the distribution and monetization of linear and on-demand audience services, leaving the outdated FAST (Free, Ad-supported Streaming Television) model in the dust.
For years, broadcasters and content studios have struggled with the inefficiencies of the programmatic ad trading system. The legacy FAST experiences, while promising, have been plagued by low revenues and a convoluted web of intermediaries. These middlemen, who add little to no value, have been siphoning off a significant portion of the profits, leaving broadcasters with a mere 10% of the gross revenues. But all that is about to change.
The View TV Approach: A Game Changer
View TV’s innovative approach is focused on creating a fair and sustainable business model for broadcasters and content studios. By addressing the audience demands of streaming TV consumption across CTV OEM (Connected TV Original Equipment Manufacturer), O&O (Owned and Operated) local TV services, and controlled distribution to third-party platforms, View TV is driving a whopping two-thirds of the gross revenues back to FOX News and its partners. That’s a massive leap from the paltry 10% they were previously receiving!
Why Programmatic is Inefficient
The programmatic ad trading business has long been criticized for its inefficiencies. The system is riddled with intermediaries who take a hefty cut of the ad revenues without contributing proportional value. These middlemen complicate the process, making it less transparent and more costly for broadcasters. The result? A significant chunk of the revenue pie is lost to these unnecessary layers, leaving content creators and broadcasters with crumbs.
FAST: Too Many Cooks in the Kitchen
The FAST model, while initially appealing, has proven to be a minefield of inefficiencies. The sheer number of intermediaries involved in the process means that a large percentage of the revenue is diverted away from the broadcasters and content studios. These intermediaries, often large ad-tech companies, have been capitalizing on the system, taking a disproportionate share of the profits without delivering equivalent value.
A New Era for Broadcasters
With View TV’s new model, the focus is on eliminating these inefficiencies and ensuring that the majority of the revenue goes back to the content creators and broadcasters. By streamlining the process and cutting out the unnecessary middlemen, View TV is setting a new standard for the industry. This approach not only boosts the financial health of broadcasters but also ensures a more transparent and efficient system.
The Future is Bright
This partnership with FOX News and other major broadcasters marks the beginning of a new era in streaming television. View TV’s commitment to a fair and sustainable business model is a game-changer, promising higher revenues and a more efficient system for all involved. As the industry continues to evolve, View TV is leading the charge, proving that innovation and fairness can go hand in hand.
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