London – May 6 2022 – On the back of NAB 2022, View TV Group have announced that BITE the premium food network has signed an agreement to be broadcast in UK and US on the Kapang CTV platform owned by View TV Group.
“BITE is a specialist 24-hour food network that showcases a world of culinary adventure and simple to create meals from some of the biggest names in the industry” said Matthew Ashcroft, CEO Parade Media Group. “Since launch in 2015 Parade has focused on developing, financing and distributing factual entertainment and formats globally. The company has built a library of more than 3,000 hours of premium Lifestyle and Factual programming and can be seen on screens in more than 150 markets internationally” Ashcroft added.
“With the diversity and quality of content we produce and distribute on behalf of content owners, we needed quality in presentation and format to complement our programs. Kapang features channels that comply with the FAST2.0 standard, which converges the best of traditional TV with the best of FAST with the intention of increasing the engagement of viewers, premium brands, advertisers. As BITE complies with FAST2.0, our intention is to provide a traditional broadcast television viewer experience and from that, get a better deal for content and channel owners irrespective of platform” said Jamie Branson, CEO View TV Group.
Parade Media Group
Parade Media Group is a global media and entertainment company headquartered in London with offices in Sydney and Singapore. We create, distribute and cast original premium content and have financed hundreds of hours of original programming, which have sold to more than 150 countries worldwide.
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