View TV Cloud – Press Release – FOR IMMEDIATE RELEASE
View TV Global Extends CTV Ad-Exchange to Legacy FAST Channels and Multiple CTV Platforms
London, UK – December 6, 2024 – Groundbreaking AI-powered View TV Cloud is proud to announce the expansion of its innovative broadcast TV cloud, View TV Adx, to include distribution across multiple CTV OEM and legacy FAST platforms. This extension leverages View TV’s advanced AI-powered Ad-Tech, CDN, SSAI, and reporting solutions, guaranteeing 100% CTV ad-fill and revolutionizing the CTV content monetization landscape.
View TV drives groundbreaking monetization powered by TV AI
View TV offers a straightforward gross revenue model, allocating two-thirds of revenue to TV channel operators or content owners and 20% to platforms. This is achieved by using a proprietary AI to replace the multiple SSP layers and delivering a dynamic ad-response platform. This model not only appears more favorable than the traditional 50% of net revenues but actually delivers more than double the ad dollars for platforms and quintuple the revenue for content channels. This approach benefits both parties by making premium channels viable on their platforms, attracting more users, and multiplying revenue through enhanced content quality.
Major Broadcasters are engaging with View TV quick to avoid FAST
View TV has recruited major broadcasters such as CBS, Fox, CNN and many content studios across the UK and Hollywood to distribute, deliver and monetize viewers across multiple platforms using the groundbreaking TV Cloud Stack.
A New Era for Ad-Funded TV Channels
Traditionally, ad-funded TV channels have been constrained by the advertising sales process, often leaving content owners with a fraction of the revenue generated. View TV identified this inefficiency and has developed a model that ensures content owners can monetize new and recent content effectively. The unregulated nature of programmatic CTV ad sales has historically placed content owners and linear streaming TV channels at the mercy of the ad sales process within FAST channels.
View TV’s Unique Perspective
As a company that began as a content creator and FAST channel operator, View TV understands the intricacies of content monetization. This insight has driven the creation of the View TV Cloud, initially developed to support their consumer-facing television platform, Kapang. Now, this cloud technology and CTV ad-sales support have been extended to all linear TV channels across multiple CTV and legacy FAST platforms.
Supporting Platforms and Channels
View TV aids platforms and legacy FAST channels, as well as traditional TV channels transitioning to ad-funded streaming, by providing a transparent revenue and audience statistics platform. With 28-day payment cycles for all audited ad-partners, 100% ad-fill, and no SSAI fees for either party, View TV simplifies the process with a nominal ingress and egress fee and a $1.70/TB CDN fee. Confident in their ability to fill ads, View TV does not impose high ad-tech or FAST channel connector fees on channels and platforms.
About View TV Cloud
View TV Cloud is a leader in broadcast TV cloud technology, offering comprehensive solutions for content distribution and monetization. With a commitment to innovation and transparency, View TV Global CTV Ad-Exchange empowers content owners and platforms to maximize their revenue potential in the evolving digital landscape.
View TV has recruited more than 200 channels and a dozen platforms to provide more than 3,000 channel end points delivering the perfect tools for premium broadcasters and premium content libraries.
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