View TV Cloud extends platfrom features – Following a highly successful showcase at CES in Las Vegas, View TV has announced the latest iteration of its groundbreaking View TV Cloud. Renowned for revolutionizing the Streaming Playbook for broadcasters and content owners, View TV continues to lead the industry with its innovative revenue-sharing model, where 65% of gross revenues are directed to the channel or content owner, while ad sales commission and platform fees are set at 15% and 20%, respectively.
At CES, View TV engaged with numerous television content and film owners, broadcasters, and especially CTV platforms and OEMs, gaining valuable insights. This feedback has fueled the latest enhancements to View TV Cloud, which now boasts three additional revenue streams for content monetization. Traditionally, video and linear broadcasting required multiple third-party integrations and contracts. However, View TV Cloud has streamlined this process, offering seamless in-stream monetization for overlays and advertising wrappers, content and channel sponsorships, and interactive call-to-action monetization. These new features, combined with View TV’s interactive advertising, are set to boost existing CTV advertising streams by 50%, providing premium channels with revenue opportunities exceeding $0.77 per hour watched compared with the $0.11 per hour watched of legacy FAST.
Historically, broadcasters had to integrate services like Transmit Live or GumGum into their workflows, often facing low ad-fill rates, high tech fees, and less than 50% of gross revenues. By incorporating in-stream and interactive advertising extensions directly into View TV Cloud, broadcasters can now enjoy significant additional revenue streams without extra integration or fees.
View TV Cloud has also expanded its distribution model to include O&O on broadcaster websites and across the entire CTV and traditional FAST platform landscape. This allows for the delivery and monetization of channels with zero connection fees across an unlimited number of global platforms. View TV Cloud is now fully integrated with the major CTV OEM‘s and all television networks.
As the only service broadcasters and content owners need to standardize, monetize, and deliver linear and on-demand episodic TV and film, View TV Cloud guarantees 100% ad-fill using its five-tier waterfall system. It also provides comprehensive live reporting of audience and revenue data, all within a single SaaS technology product.
Originally designed to address issues within the legacy FAST industry, View TV Cloud ensures 100% ad-fill, 28-day revenue payment terms, and no charges for ad-tech or SSAI. This confidence in its performance monetization platform benefits both large and niche broadcasters, delivering two-thirds of gross ad-trade revenues for content monetization—significantly higher than the one-tenth offered by legacy FAST services, which often fell short of YouTube’s revenue delivery without technology fees.
Compatible with any existing playout system, whether on-premise, cloud service, or managed service provider, View TV Cloud is now available with a fixed network ingest fee and competitive global CDN charges of $1.77/TB. As 2025 unfolds, View TV Cloud is poised to capitalize on the massive monetization opportunities in the CTV landscape, driving efficiency and consolidation for streaming TV broadcasters.
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