The Future of FAST is slow…..

The landscape of Free Ad-Supported Streaming Television (FAST) is evolving rapidly, but not without its challenges. While FAST channels have gained popularity for offering free content, they face significant hurdles that may hinder their growth and effectiveness.

Programmatic Inefficiencies

One of the primary issues plaguing FAST channels is programmatic inefficiency. Traditional programmatic advertising involves multiple intermediaries, each taking a cut of the revenue. This fragmented approach often leaves content owners with a small fraction of the total earnings, making it difficult to sustain high-quality content production. As a result, FAST channels often rely on decades-old content, which is cheaper to license but less appealing to modern audiences.

Limited Content Appeal

The reliance on older content is another drawback. While nostalgic programming can attract certain demographics, it doesn’t cater to the diverse and dynamic tastes of today’s viewers. This limitation makes it challenging for FAST channels to compete with subscription-based services that offer a broader range of fresh and exclusive content.

Kapang CoMo: A Superior Alternative?

Enter Kapang’s CoMo (Content Monetization) model, which aims to address these inefficiencies. Kapang has redefined content monetization by eliminating multiple intermediaries and offering a more streamlined revenue-sharing model. This approach ensures that a larger share of the revenue goes back to the content creators, making it viable to produce and distribute high-quality, contemporary content.

Advantages of Kapang CoMo

1. Higher Revenue Share: Kapang’s model provides content owners with a significant portion of the advertising revenue, making it a more sustainable option for high-quality content production.
2. Diverse Content: By offering better financial incentives, Kapang can attract a wider variety of content, including new and exclusive shows that appeal to modern audiences/.
3. Technological Integration: Kapang’s platform integrates seamlessly with various media types, from live events to traditional TV channels, providing a versatile and comprehensive content delivery system.

Conclusion

While FAST channels have made strides in offering free, ad-supported content, their future is clouded by programmatic inefficiencies and a reliance on outdated programming. In contrast, Kapang’s CoMo model presents a promising alternative by addressing these issues and providing a more sustainable and appealing platform for both content creators and viewers.