The Benefits of an In-House Ads and Sponsorship Sales Team for FAST Channels

The Benefits of a FAST Channel In-house Ad-Sales Team – In the rapidly evolving landscape of Free Ad-Supported Streaming TV (FAST) channels, retaining ad-sales revenues is crucial for sustained growth and profitability. One effective strategy is to establish an in-house ads and sponsorship sales team. This approach offers several advantages, particularly for channels with substantial viewership. However, for channels with fewer than 50 million opportunities per annum, programmatic advertising might be more economical.

Advantages of an In-House Sales Team for FAST Channels

1. Direct Control and Customization: An in-house team allows for greater control over ad placements and sponsorship deals. This ensures that advertisements are tailored to the channel’s audience, enhancing viewer engagement and satisfaction.
2. Stronger Client Relationships: Building direct relationships with advertisers can lead to long-term partnerships and repeat business. An in-house team can provide personalized service and quicker response times, fostering trust and loyalty.
3. Higher Revenue Retention: By eliminating middlemen, channels can retain a larger share of ad revenues. This is particularly beneficial for channels with high viewership, where the volume of ads sold can significantly impact the bottom line.
4. Flexibility and Agility: An in-house team can quickly adapt to changing market conditions and viewer preferences. This agility allows for more effective campaign management and optimization.

The Role of Kapang AdX in covering in-house Sales

Kapang AdX has pioneered a hybrid approach that combines the strengths of direct ad sales with the efficiency of programmatic advertising. This model includes:

• Self-Service Ad-Campaign Buying: Advertisers can easily create and manage their campaigns, providing flexibility and convenience.
• Traditional Programmatic Advertising: Leveraging automated systems to buy and place ads, ensuring efficient and targeted ad delivery.

This hybrid model delivers superior results compared to a solely in-house ad-sales team. Kapang AdX’s commission is 10% less than half the cost of direct Supply-Side Platforms (SSPs) that deal exclusively in programmatic advertising. Additionally, Kapang AdX guarantees 100% ad-fill rates and ensures ad-revenue payments within 28 days, significantly faster than the industry standard of over 90 days.

Conclusion

While an in-house ads and sponsorship sales team offers numerous benefits for FAST channels, it is essential to consider the channel’s scale. For channels with fewer than 50 million opportunities per annum, programmatic advertising may be more cost-effective. However, for larger channels, a hybrid approach like that of Kapang AdX can maximize revenue retention and deliver exceptional results.

By combining the best of both worlds—direct ad sales and programmatic advertising—channels can achieve optimal ad-fill rates, faster revenue cycles, and stronger advertiser relationships, ensuring long-term success in the competitive FAST channel market.