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In the ever-evolving landscape of television and film distribution, the promise of free-to-view, ad-funded content has always been tantalizing. The idea is simple: viewers get to enjoy their favorite shows and movies without paying a dime, while advertisers foot the…
Ah, programmatic advertising in Connected TV (CTV). It's like the wild west of the digital age, where SSPs (Supply-Side Platforms) are the outlaws, double-dipping and failing to perform in ad-fill, leaving broadcasters and content owners high and dry. It's a…
View TV Cloud extends platfrom features - Following a highly successful showcase at CES in Las Vegas, View TV has announced the latest iteration of its groundbreaking View TV Cloud. Renowned for revolutionizing the Streaming Playbook for broadcasters and content…
Hey everyone, I've got some exciting news for you. View TV and their visionary CEO, Jamie Branson, are launching a brand-new podcast in early 2025 called "Streaming Playbook." This isn't just any podcast—it's a deep dive into the world of…
Revolutionizing Television Services: View TV's White-Label Solution for CTV OEMs, ISPs and MSPsIn the ever-evolving landscape of television services, View TV is setting a new standard with its innovative white-labelled television service for Internet Service Providers (ISPs) and Mobile Service…
Free Ad-Tech for Legacy FAST & CTV Channels and Content owners - Hey there, entertainment moguls and future Oscar winners! TV man here, bringing you the latest scoop on how to make your TV and film projects not just a…
In the rapidly evolving world of digital content distribution, episodic TV and film library owners are increasingly turning to Free Ad-Supported Streaming TV (FAST) channels to monetize their content. Promises of no technology fees, Free Cloud TV playout, and free…
View TV Studios 2025 Channels - Hey there, TV enthusiasts and channel surfers! Buckle up, because View TV Studios just dropped a bombshell that's about to shake up your streaming world. Imagine this: 36 brand spanking new channels, all thanks…
Let’s set the stage. The King of television—the reason you click, binge, scroll, and maybe even ignore those "skip ad" buttons for an hour too long—isn’t the platform, the algorithm, or even your cousin’s Netflix password. No, the King is…
Here's some information about Channel 4's turnover and overhead: 2023 revenuesChannel 4's total revenue for 2023 was £1.02 billion, which is the third consecutive year of revenues topping £1 billion. However, the broadcaster reported a deficit of £52 million, which was…
In the rapidly evolving landscape of Connected TV (CTV), View TV is at the forefront of innovation with its View TV Cloud platform. This cutting-edge solution is transforming the way video advertising spots are sold across the global CTV space…
View TV Cloud - Press Release - FOR IMMEDIATE RELEASE View TV Global Extends CTV Ad-Exchange to Legacy FAST Channels and Multiple CTV Platforms London, UK – December 6, 2024 – Groundbreaking AI-powered View TV Cloud is proud to announce…
Free Ad-Supported Streaming Television (FAST) channels have gained significant traction in recent years, offering a seemingly attractive model for content owners. However, the rise of FAST channels has also brought to light several challenges, particularly around confirmation bias and the…
In the ever-evolving landscape of digital entertainment, Free Ad-Supported Streaming Television (FAST) channels once emerged as a promising solution to the overwhelming choice paralysis faced by viewers on traditional streaming platform. However, as the industry matures, it appears that FAST…
In the ever-evolving landscape of streaming television, a new contender has emerged to challenge the status quo: SLOW channels. Standing for Streaming Linear Optimized Workflow, SLOW channels are proving to be a superior alternative to the traditional FAST (Free, Ad-supported…
Hollywood, get ready for a seismic shift in the world of streaming television! View TV has just announced a groundbreaking partnership with FOX News and several other major broadcasters. This alliance is set to revolutionize the distribution and monetization of…
View TV Cloud with integrated AI - In a groundbreaking move, View TV has unveiled an innovative Ad-Tech solution that promises to redefine the landscape of ad-supported video on demand (AVOD) and Free Ad-Supported Streaming Television (FAST) channels. This new…
In the ever-evolving landscape of television, View TV Cloud emerges as a trailblazer, delivering the next generation of Connected TV (CTV) solutions for both on-demand content (AVOD) and linear television channels. As a film producer, I am thrilled to witness…
In the ever-evolving landscape of television, FAST (Free Ad-Supported Streaming Television) channels have emerged as a significant player. These channels, which offer free streaming content supported by advertisements, have seen organic growth driven largely by the ad-tech industry rather than…
As a content investor, I am beyond frustrated with the current state of FAST (Free Ad-Supported Streaming TV) channels. The revenue share model has become a convoluted mess, largely due to the legacy practices perpetuated by View TV. The core…
TV and video platforms thrive on content and channels. Historically, carriage agreements for cable and satellite operators involved substantial licensing deals worth millions, with technical delivery fees being a minor part of the deal. Today, however, streaming TV and broadcast…
In the rapidly evolving world of Connected TV (CTV) and Free Ad-Supported Streaming Television (FAST) Channels, one thing has become abundantly clear: the ad-tech landscape is fraught with challenges. Content owners and broadcasters are finding themselves at the mercy of…
In the ever-evolving landscape of television broadcasting, the art of delivering episodic TV and film to audiences has always been fundamentally about content monetization. Whether through ad-funded models, subscription services, or pay-per-view options, the primary goal remains the same: to…
Free Ad-Supported Streaming Television (FAST) channels have rapidly gained popularity, offering viewers a plethora of content without the need for a subscription. However, beneath the surface of this seemingly advantageous model lie several critical issues that affect content creators, advertisers,…
If you want to model your streaming television business View TV Studios releases the Excel Streadsheet to model your business. Download the spreadshet below: https://rathergoodx.com/wp-content/uploads/2024/11/view-tv-studio-linear-channel-business-model-v1.xlsx FAST Cash
Free Ad-Supported Streaming Television (FAST) channels have rapidly gained popularity, offering viewers a plethora of content without the need for a subscription. However, beneath the surface of this seemingly advantageous model lie several critical issues that affect content creators, advertisers,…
In the rapidly evolving landscape of Free Ad-supported Streaming TV (FAST), technology providers like Amagi, Wurl, and Magnite have become pivotal players. These companies offer platforms that enable content owners to distribute their media and monetize it through advertising. However,…
https://www.bing.com/search?form=SKPBOT&q=My%20Lord%2C My Lord, I stand before you today to elucidate the origins and current state of Free Ad-Supported Streaming Television (FAST) channels and the broader FAST ecosystem. This sector has emerged as a significant player in the media landscape, primarily…
Streaming Content Monetization for Studios & Media Companies - In the rapidly evolving landscape of ad-funded streaming media, the efficiency of revenue delivery to broadcasters and content partners is of paramount importance. Historically, platforms like YouTube have set a benchmark…
In the rapidly evolving world of digital content, monetization strategies are crucial for content owners to maximize their returns. The future of content monetization hinges on three primary models: ad-funded monetization using COMO, subscription monetization, and pay-to-view monetization. Each of…
Free CTV Ad-Tech for FAST Channels and Linear Broadcasters. In the rapidly evolving landscape of Connected TV (CTV), the commoditization of advertising technology (AdTech) has become a pivotal issue for the industry's long-term success. Curent CTV Ad-Tech Market Currently, the…
The FAST industry, including FAST Channels, has experienced significant hype over the past few years, attracting individuals from various backgrounds. A group of industry consultants and analysts have profited substantially by advising channels and technology start-ups on the future of…
As a content financier in the movie industry, understanding the dynamics of content monetization is crucial for making informed investment decisions. The rise and potential decline of FAST (Free Ad-Supported Streaming Television) channels present a fascinating case study in how…
The adoption of FAST (Free Ad-Supported Streaming Television) channels has been unequivocally revealed as a colossal failure for Content Studios and Broadcasters aiming to monetize their content and services. Whether utilized as standalone CTV apps or integrated within multi-channel services…
In 2015, Jamie Branson, the visionary founder of View TV, launched an innovative streaming platform dedicated to an exclusive television channel. This initiative, inspired by the success of Top Gear, aimed to produce several hours of regular programming each week.…
Ladies and gentlemen, gather 'round as we embark on a journey into the future of television—a future where art reigns supreme and technology, while important, knows its place at the bottom of the list. Yes, you heard me right. In…
In the rapidly evolving landscape of digital content, the #QUITFAST movement is gaining momentum. This initiative urges content owners and linear broadcasters to abandon the Free Ad-Supported Streaming TV (FAST) channel business model due to the inefficiencies inherent in the…
Ah, November 5th, the night we Brits gather around bonfires, set off fireworks, and celebrate the fact that a guy named Guy Fawkes failed spectacularly at blowing up the Houses of Parliament. It's a night of fiery fun, and what…
In the evolving landscape of digital content, YouTubers have a unique opportunity to expand their reach and revenue by upgrading their production to episodic TV and films, ready for Connected TV (CTV) platforms like Kapang. This shift not only attracts…
Ladies and gentlemen, gather 'round. Today, we're talking about something that, much like a V8 engine in a Prius, just doesn't quite fit. I'm talking about FAST – Free Ad-Supported Streaming Television. It's a concept that, in theory, should be…
The Great Local TV Transformation: From Cable Chaos to Streaming Snafus - Ladies and gentlemen, gather 'round as I regale you with the tale of television's tumultuous transition from the cozy confines of cable to the wild, wild west of…
Ladies and gentlemen, boys and girls, and all you podcast junkies out there, have I got a story for you! Picture this: you're cruising down the highway, jamming to your favorite radio station, when suddenly—BAM!—a video ad pops up where…
Lights, camera, action! As a director, I’ve seen the magic of storytelling unfold on the silver screen. But when it comes to the world of FAST (Free Ad-Supported Streaming TV) channels, the plot thickens with flaws that even the best…
Ah, the world of content studios and their newfound obsession with creating direct-to-consumer apps. It's like watching a fish try to climb a tree. Studios and content libraries, bless their hearts, have decided that building apps is the way forward.…
SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the number of SSPs streamers worked with last year, according to Jounce Media. SSPs are packaging CTV inventory into curated, omnichannel…
Picture this: a Jenga tower teetering on the brink of collapse, each block inscribed with the letters "FAST." This isn't just a game; it's the precarious state of Free Ad-Supported Streaming Television (FAST) channels. Once hailed as the gold rush…
Ah, CPM – Cost Per Thousand Impressions. It's the holy grail of programmatic advertising, the metric that keeps the wheels of the digital ad world turning. But here's the thing: if you're not careful, it can also be the metric…
FAST Channels or FIST Channels? The Great Streaming Swindle Imagine, if you will, a world where the promise of Free Ad-Supported Streaming Television (FAST) has been hijacked by a bunch of slick-talking distribution companies and platforms. These chaps have managed…
Picture this: you're lounging on your sofa, remote in hand, ready to watch the latest nail-biting match. You switch on your TV, and there it is – a Free Ad-Supported Streaming Television (FAST) channel promising you all the sports action…
The landscape of Free Ad-Supported Streaming Television (FAST) is evolving rapidly, but not without its challenges. While FAST channels have gained popularity for offering free content, they face significant hurdles that may hinder their growth and effectiveness. Programmatic Inefficiencies One…
Right, let's get one thing straight. Dynamic ad breaks for FAST channels are, without a doubt, one of the most idiotic inventions in the history of television. It's like trying to fix a leaky boat with duct tape – sure,…
Ladies and gentlemen, let's dive into the world of Free Ad-Supported Streaming Television (FAST) with the same intensity we bring to a nail-biting sports final. The FAST industry, much like a promising rookie, has shown flashes of brilliance but is…
Right, let's get one thing straight. The world of Free Ad-Supported Streaming Television (FAST) is a bit like a flashy sports car with a dodgy engine. It looks great on the outside, but under the hood, it's a mess. Many…
FAST Truths - Picture this: the world of free ad-funded streaming is like a chaotic car race, where the drivers (content owners, studios, sports rights owners, and live event streamers) are constantly being overtaken by sneaky ad-tech companies. These companies,…
Kapang CoMo - Alright, folks, let's talk about Hollywood. Yes, that glittering beacon of dreams and drama, where the streets are paved with gold—or at least, they used to be. These days, it seems like the studios are playing it…
Ladies and gentlemen, gather 'round as I unravel the tangled mess that is the programmatic ecosystem for ad-funded streaming television. Picture this: a gentleman's club, where the old guard of programmatic roles—SSPs, ad exchanges, and FAST channels—hobnob with DSPs, all…
Ah, FAST channels. The supposed saviors of content monetization. But let's be honest, they're about as effective as a chocolate teapot at content monetization. The programmatic ecosystem is the real culprit here, turning what could be a streamlined process into…
The Future of Content Production: Embracing Product Placement and Brand Sponsorships for View TV Studios. As the media landscape continues to evolve, episodic content production and film production are increasingly turning to product placement and brand sponsorships to secure additional…
Revolutionizing Content Monetization: Kapang's Innovative Approach CoMo (Content Monetization). In the rapidly evolving landscape of media distribution, premium studios, live events, broadcast TV channels, and content creators are constantly seeking efficient ways to monetize their content. From direct-to-streaming distribution to…
In a bold move to redefine content monetization, Kapang is phasing out its FAST channels, which have garnered a less-than-stellar reputation, and introducing COMO (Content Monetization). This innovative approach aims to transform film and episodic TV content production into a…
The rise of Connected TV (CTV) has revolutionized how audiences consume content, but the traditional programmatic advertising structure has not kept pace. This outdated model, riddled with inefficiencies and multiple intermediaries, significantly diminishes the revenue that content owners receive. Let's…
In the dynamic world of Connected TV (CTV), efficiency and transparency are paramount for successful advertising. This is where an ad-exchange steps in as the ideal intermediary, streamlining the ad-trade process and ensuring all parties have the clarity they need.…
The AdTech Tax: Why CTV Channel Operators and Platforms Should Rethink Their SpendingIn the rapidly evolving world of Connected TV (CTV), channel operators and platforms are finding themselves ensnared in a web of advertising technology costs. The promise of seamless…
Hollywood was booming, with studios scrambling to outdo each other. But the good times screeched to a halt in May 2023 when Hollywood’s writers went on strike. For the first time since the 1960s, both writers and actors united, effectively…
In recent years, the media landscape has undergone a significant transformation, with paywalls becoming increasingly prevalent across both news media and television broadcasting. This shift is largely driven by the unsustainability of programmatic advertising, which has long been the backbone…
Alright, strap in, because we're about to take a high-octane journey through the murky world of programmatic ad-tech and why it's about as effective at monetizing premium content as a chocolate fireguard is at stopping a blaze. Programmatic sells ads…
In a bold move, Kapang has decided to eliminate the term "FAST" (Free Ad-Supported Streaming Television) and "FAST Channels" from its documentation. This decision stems from a growing consensus among content owners that FAST is not a viable or sustainable…
It is all about the ad-fill with FAST Channels - In the rapidly evolving landscape of Free Ad-Supported Streaming TV (FAST) channels and Connected TV (CTV), the focus has shifted dramatically towards advertising. The success of these platforms hinges not…
Streaming TV Monetization: Is It FAST or FARSE for Content Library Owners and Linear TV Broadcasters? In the rapidly evolving landscape of television, the rise of streaming TV has presented both opportunities and challenges for content library owners and linear…
Revolutionizing FAST Channels: View TV's Groundbreaking Solution - In the dynamic world of Free Ad-Supported Streaming Television (FAST), many channels are struggling with monetization. View TV, a leading expert in the FAST Channel industry, has identified a critical issue: less…
The Evolution of YouTubers Adopting FAST for Greater Reach and Revenue. In the dynamic world of digital content, YouTubers are constantly exploring new avenues to expand their reach and maximize revenue. One such avenue is Free Ad-Supported Streaming TV (FAST),…
The Challenges Facing Movie and TV Studios in Greenlighting New Productions - In the ever-evolving landscape of entertainment, movie and TV studios are grappling with significant challenges that hinder their ability to greenlight new productions and launch new broadcast TV…
Over the past decade, the decline of traditional TV and movie theater revenues has paved the way for streaming services to transform content monetization. This shift has made it crucial for content studios to justify their projects effectively, as unions…
Addressing the Pain Points in CTV FAST Channels: How Kapang is Revolutionizing the IndustryConnected TV (CTV) and Free Ad-Supported Streaming TV (FAST) channels have become increasingly popular, offering viewers a wide array of content without the need for a subscription.…
Kapang revolutioizing Content Monetization - As viewers continue to migrate from traditional TV to digital video, TV and video advertising spend in the U.S. is also being redistributed. The newer recipients of shifting ad spend could be social video & CTV. Digital video…
The Trade Desk is building its own smart TV OS - Welcome to Lowpass! This week: The Trade Desk’s secret smart TV OS project, and Niantic’s latest attempt to map the world in 3D. Digital advertising giant The Trade Desk is getting…
Los Angeles, August 2024 — bspoke TV, a rising player in the digital streaming landscape, is excited to announce its new partnership with Kapang, a next-generation distribution platform that offers a groundbreaking model for FAST Channel monetization. The move comes…
The Benefits of a FAST Channel In-house Ad-Sales Team - In the rapidly evolving landscape of Free Ad-Supported Streaming TV (FAST) channels, retaining ad-sales revenues is crucial for sustained growth and profitability. One effective strategy is to establish an in-house…
Ok, this might get me killed by the secret advertising police, if they existed — or at least some nasty comments and slander. The advertising supply chain—what a dumpster fire. It’s like someone took the worst parts of a sketchy…
Streaming made TV history in July 2024, accounting for 41.4% of TV viewing, the highest ever in Nielsen’s The Gauge. The Summer Olympics boosted broadcast and streaming, with Peacock up 33%. YouTube became the first streaming platform to exceed 10%…
Imagine trying to cook a simple meal, but instead of one chef, you have ten different chefs in the kitchen. Each chef has their own recipe, tools, and methods. They constantly bump into each other, argue over ingredients, and try…
Netflix's Ad-Supported Tier: A Risky Gamble - Netflix, once the uncontested ruler of the streaming universe, is now navigating a risky game of trial and error with its new ad-supported tier. With 40 million monthly users, it seems like a…
FAST Channels have skyrocketed in popularity, captivating audiences with their free, zero-subscription linear and on-demand viewing experiences. However, there's a hidden challenge: FAST Channels and content owners are losing half of their gross revenue to the programmatic ecosystem, an issue…
The current boom in free, ad-supported streaming services (FAST) is driven by advancements in technology that have made these services more affordable and user-friendly. This has resulted in the launch of over 1,600 unique channels from well-known brands like A+E…
Local TV is a vital part of community life, offering a dependable source of news and information. Unlike national networks, hyper-local TV stations focus on the issues, events, and stories that directly impact their viewers' daily lives. Whether it's breaking…
Rathergood is delivering a service that content owners want to engage with to generate fair and sustainable return on their content libraries and content investments.” — Don CardoneLOS ANGELES, CALIFORNIA, UNITED STATES, August 12, 2024 /EINPresswire.com/ -- Rathergood TV, part of…
Over the past couple of years, FAST (Free Ad-Supported Streaming TV) services have seen remarkable growth, with two-thirds of US and Canadian viewers now using these services. Here are three reasons behind this surge and why you can expect this…
JBTV is here to stay - In the ever-evolving landscape of television and media, few stories are as compelling as the revival of a beloved brand. Enter View TV Studios, a trailblazer in the broadcasting space, which is set to…
Kapang supports Premium Content, Live Sports, Local TV, and Niche Channels of any size, all within a streamlined, one-size-fits-all monetization ecosystem LOS ANGELES, CALIFORNIA, UNITED STATES, August 6, 2024 /EINPresswire.com/ --In the rapidly evolving world of Free Ad-Supported Streaming Television…
The CTV FAST Channel industry has undergone a significant transformation in recent years. At the core of this transformation is technology, particularly the rise of programmatic media buying. Programmatic in CTV and FAST Channels it hasn’t been without its challenges.…
View TV AdsDirect - The rise of Connected TV (CTV) and Free Ad-Supported Streaming TV (FAST) channels has revolutionized the way audiences consume content. However, the reliance on programmatic advertising alone has introduced several challenges that hinder the potential of…
View TV FASTer - LOS ANGELES, CALIFORNIA, UNITED STATES, July 28, 2024 /EINPresswire.com/ -- In the rapidly evolving world of digital content, FAST (Free Ad-Supported Streaming TV) channels and AVOD (Advertising Video on Demand) services have often left content owners…
FAST Channel Monetization: Content Kings Were Over Promised, and It Under Delivered In recent years, Free Ad-Supported Streaming Television (FAST) channels have emerged as a popular avenue for distributing content. Promised as a lucrative opportunity for content owners, the reality…
Press ReleaseFOR IMMEDIATE RELEASE View TV and Kapang Revolutionize CTV Advertising with Kapang Adx Los Angeles, CA – July 17, 2024 – In a groundbreaking move set to transform the Connected TV (CTV) advertising landscape, View TV, in collaboration with…
The programmatic ecosystem, especially within Connected TV (CTV), currently resembles a frontier landscape—untamed and rife with contention, affecting marketers and media proprietors alike. CTV Insight on the Programmatic Supply Chain Central to this tumult is the presence of intermediaries—entities that…
Lord Thomson, the Canadian media magnate known for his ownership of The Times and other assets, is credited with the adage "a licence to print money," referring to his acquisition of the Scottish Television ITV franchise in the 1950s. With…
Rathergood Streaming TV News: Your Honest, Up-to-Date Source for Streaming Media and TV Delivery News In the fast-paced world of streaming media and TV delivery, staying informed about the latest developments is crucial. Rathergood Streaming TV News has established itself…
Addressable Advertising for the future of Kapang - As the media landscape continues to evolve with the rapid shift from traditional cable services to streaming platforms, broadcasters are grappling with the challenge of maintaining sustainable revenue streams. In a bold…
Kapang Drops "FAST" Term in Agreements to Embrace "Streaming TV Channels" for Enhanced Broadcaster Returns Kapang, a prominent player in the digital broadcasting landscape, has announced a significant shift in its strategic terminology and operational focus. In a move aimed…
In the dynamic world of digital media, Content Delivery Networks Inc, a subsidiary of View TV, is making waves with its innovative approach to content delivery. As a single solution CDN provider, Content Delivery Networks Inc is poised to transform…
