Kapang Drops “FAST” Terminology to Embrace Premium Streaming

In a bold move, Kapang has decided to eliminate the term “FAST” (Free Ad-Supported Streaming Television) and “FAST Channels” from its documentation. This decision stems from a growing consensus among content owners that FAST is not a viable or sustainable method for premium content monetization. Instead, Kapang will simply refer to its offerings as “streaming.”

FAST is a niche that did not need carving out…

The term FAST has carved out a niche in the market that, according to Kapang, was unnecessary. This niche has been exploited by the inefficient process of ad-funded content monetization, often referred to as a “tech tax,” which can consume up to 90% of content earnings. This inefficiency has led to a perception that FAST channels are synonymous with low-quality television.

Content Studios need to make real returns on their investments

Kapang, however, is delivering a more equitable revenue model, returning two-thirds of the revenue back to content creators. By dropping the FAST terminology, Kapang aims to attract more premium content and shift the perception of its platform. The company believes that by focusing on “streaming,” it can better align with the expectations of both content creators and viewers, who are increasingly associating FAST with subpar television.

Kapang is leading the stampead

This strategic shift is expected to enhance Kapang’s appeal to high-quality content providers and elevate the overall viewing experience, positioning the platform as a leader in the premium streaming market.