Free CTV Ad-Tech for FAST Channels and Linear Broadcasters. In the rapidly evolving landscape of Connected TV (CTV), the commoditization of advertising technology (AdTech) has become a pivotal issue for the industry’s long-term success.
Curent CTV Ad-Tech Market
Currently, the market is saturated with various ad-servers, each paid for by agencies and broadcasters. This redundancy not only inflates costs but also complicates the advertising ecosystem. From a legal standpoint, it is imperative to streamline these processes to ensure efficiency and profitability. Agencies should be empowered to provide the necessary AdTech and third-party dashboards, eliminating the need for duplicate technologies on both sides of the transaction.
The current scenario sees AdTech companies reaping more financial benefits than CTV broadcasters or content owners. To rectify this imbalance, a standardized toolbox comprising AdTech, Content Delivery Networks (CDN), Server-Side Ad Insertion (SSAI), and encoding strategies must be adopted. This approach will facilitate easier, programmatic, and addressable ad placements through a unified workflow and campaign mapping strategy. Such standardization is not only ecosystem sound but also economically beneficial, ensuring that advertisers can efficiently reach their target audiences while broadcasters and content owners receive fair compensation for their inventory.
Downfall of FAST Channels was due to Tech Greed – Now a legacy approach
The downfall of Free Ad-Supported Streaming Television (FAST) channels can be attributed to the complexities and technological control over content. The intricate nature of managing multiple ad-servers and the lack of a cohesive strategy have hindered the growth of FAST channels. As the industry moves towards consolidation, AdTech stands as the next frontier. By integrating advanced AdTech solutions, the industry can overcome these challenges and pave the way for sustainable growth.
View TV Ecosystem delivers CTV Ad-tech fro free
View TV believes that the lack of confidence in ad-fill within the legacy FAST Channel market and CTV Streaming TV Channels has turned the ad-tech world into a gold rush, where both sellers and buyers are charged within the programmatic ecosystem. This situation has created an environment where ad-tech companies can capitalize on the uncertainties and complexities faced by broadcasters and publishers. The fragmented nature of the current ad-tech landscape often results in inefficiencies and inflated costs, which ultimately hinder the growth and profitability of CTV broadcasters and content owners.
View TV CTV Monetization is different and greed-free
However, View TV’s approach is different. With a robust end-to-end delivery system, View TV eliminates the need for independent overheads in ad-tech. This confidence in their comprehensive solution allows them to streamline the process, ensuring that video publishers and CTV broadcasters receive advertising revenues and the necessary technology without incurring additional fees. By doing so, View TV positions broadcasters and publishers as the true enablers of the CTV ecosystem, recognizing their critical role in attracting and retaining audiences.
- Get paid in 28 days for all advertising sales,
- We take a 10% commision on automatic ad-sales,
- Get a free live dashboard for audience and revenue statistics everywhere,
- No Ad-technology fees for Ad-server and SSAI, simply pay the CDN,
- Deliver your channel to multiple end points without any additional fixed charges,
- Guarenteed listing on half a dozon devicd platforms within 7 days,
This model not only simplifies the ad-tech landscape but also ensures that the financial benefits are more equitably distributed. By providing a seamless and cost-effective solution, View TV empowers broadcasters and publishers to focus on content creation and audience engagement, rather than being bogged down by the complexities and costs associated with traditional ad-tech solutions. This approach fosters a more sustainable and profitable ecosystem for all stakeholders involved.
View TV Cloud is a single solution to plug broadcasters into the CTV Universe
View TV has recently introduced View TV Cloud, a comprehensive solution designed to address these issues. This platform offers a standard CDN, SSAI, and a multi-tenant white-label CTV AdTech bundled with GPU encoding and transcoding capabilities. This innovative solution enables broadcasters to deliver streaming TV channels and episodic content with full transparency on ad trading performance and live data overviews . By adopting such integrated solutions, the industry can achieve a balanced ecosystem where technology serves as an enabler rather than a barrier, ensuring long-term success and profitability for all stakeholders involved.
Check out the View TV Cloud – Click Here
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