The Truth About FAST in Free Ad-Funded Streaming

FAST Truths – Picture this: the world of free ad-funded streaming is like a chaotic car race, where the drivers (content owners, studios, sports rights owners, and live event streamers) are constantly being overtaken by sneaky ad-tech companies. These companies, with their labyrinthine structures and opaque practices, are siphoning off nearly half of the potential earnings from content. It’s a mess, and it’s high time someone set the record straight. Enter Kapang AdX, the knight in shining armor ready to rescue the industry from its own inefficiencies by delivering a single solution of multiple services for the price of one stakeholder.

The Current Landscape of FAST & AVOD

Fragmented Ecosystem:

• Ad Sales and Delivery: The journey from ad sale to delivery is akin to navigating a maze blindfolded. Advertisers post their campaigns to DSPs, which then connect to a convoluted matrix of SSPs. Each SSP, using different technologies, adds its own commission, much like a toll booth on a never-ending motorway.
• Multiple Commissions: Each step in this convoluted chain, from SSPs to ad exchanges, takes a cut, often 10-30% at each stage. This results in content owners receiving less than 10% of gross revenues, while the ad-tech companies laugh all the way to the bank.

Ad-Tech and FAST Channel SaaS Fees:

• Ad Trades: SaaS fees are charged for multiple ad trades within the same ad-pod position, further reducing the net revenue for content owners. It’s like paying for the same pint of beer three times over.

Disparity in Earnings on FAST Channels and AVOD:

• Ad-Tech Companies vs. Content Studios: While ad-tech companies boast billion-dollar valuations, content studios are left struggling to keep the lights on. This disparity highlights the inefficiency and inequity in the current ad-funded positioning.

The Need for Change in FAST Channels and AVOD – Kapang drops the term FAST for CoMo

Direct Ownership:

• Studios’ Response: To bypass this convoluted structure, studios are increasingly developing their own mobile and CTV apps. This allows them to retain more control and revenue, much like a driver taking a shortcut to avoid traffic.

Kapang AdX: A Revolutionary Solution:

• Higher Revenue Share: Kapang AdX offers a platform that returns more than two-thirds of ad revenues to broadcasters and content owners as net revenues. This is achieved by eliminating multiple layers of ad-tech, much like stripping down a car to its essentials for maximum performance.
• Integrated Solution: Kapang AdX includes the SSP, audience platform, CDN, and reporting technologies, all for less than one-third of gross ad revenues. This is a stark contrast to the current model, where content owners receive only one-tenth.

Benefits of Kapang AdX

Efficiency and Transparency within FAST and AVOD:

• AdMatic Structure: By restructuring programmatic advertising into an AdMatic model, Kapang AdX removes the costs associated with traditional ad-tech. It’s like upgrading from a clunky old banger to a sleek, high-performance sports car.
• Direct Solution: This platform provides a direct link between content studios, broadcasters, and advertisers, ensuring a more transparent and efficient process.

Broad Support for Premium Content and Broadcasters:

• Diverse Content: Kapang AdX supports a wide range of content, including podcasts, live event streams, premium linear TV broadcasts, content archives, and even traffic and surf web cameras. It’s like a Swiss Army knife for content monetization.

Revenue Comparison of FAST and Kapang AdX:

• FAST vs. YouTube vs. Kapang AdX: Traditional FAST channels provide 10% of gross revenues, YouTube offers 30%, while Kapang AdX delivers more than 66%. This significant increase in revenue makes Kapang AdX a game-changer for content owners.

Conclusion as to the retirement of teh term FAST and the push of Kapang CoMo via Kapang AdX

Kapang AdX is reinventing the broadcasting landscape by providing a more equitable and efficient ad-funded streaming model. By removing unnecessary layers and commissions, it ensures that content owners and broadcasters receive a fair share of the revenues. This innovative approach not only supports the financial sustainability of content creators but also enhances the viewing experience for audiences.

In short, Kapang AdX is the future of ad-funded CTV. It’s efficient, it’s profitable, and it’s here to stay. So, buckle up and enjoy the ride.