FAST is Toast! – Legacy FAST Channels & Content Studios upgrade to COMO for scalability

The Future of Streaming: Embracing COMO for Sustainable Growth. Ladies and gentlemen, esteemed colleagues, and valued constituents,

Today, we stand at a pivotal moment in the evolution of digital media. The landscape of streaming services is undergoing a profound transformation, and it is imperative that we recognize and adapt to these changes to ensure a prosperous future for our content creators, distributors, and audiences alike.

The Legacy of FAST business model for Linear & On-demand Content Monetization

For years, Free Ad-supported Streaming TV (FAST) has been a cornerstone of our digital entertainment ecosystem. It brought free-to-watch streaming channels to the forefront, effectively replacing traditional Free-to-Air (FTA) terrestrial services. FAST democratized access to content, allowing millions to enjoy a variety of shows and movies without the burden of subscription fees. However, as we look to the future, it is clear that the FAST model, while revolutionary in its time, has become a legacy system.

The Challenges of Legacy FAST

The FAST model, despite its initial success, has faced significant challenges. The lack of attention to content studio business models has resulted in a system that is increasingly unsustainable. Multiple intermediaries, each commanding a commission, have created a convoluted revenue flow that leaves content owners with the highest risk and the lowest reward. This inefficiency has stifled innovation and hindered the growth of our creative industries.

The Rise of COMO as the successor for the legacy of FAST

Enter Content Oriented Monetization Optimization (COMO), a new paradigm that promises to address the shortcomings of the FAST model. COMO represents a comprehensive ecosystem that delivers all services from a single vendor, dramatically reducing intermediary commissions and adding much-needed transparency to the revenue flow. This model not only ensures a fairer distribution of revenue but also greatly enhances the audience experience.

Kapang, the first platform to adopt the View TV creation of COMO, has set a precedent for the industry. With Owned and Operated (O&O) platforms and legacy FAST channels rapidly adopting this model, we are witnessing a significant shift towards a more sustainable and efficient future for streaming services.

The Benefits of COMO over FAST

1. Transparency and Efficiency: By consolidating services under a single vendor, COMO eliminates the need for multiple intermediaries, ensuring a more transparent and efficient revenue flow. This allows content creators to receive a fairer share of the revenue, fostering innovation and high-quality content production.
2. Enhanced Audience Experience: COMO’s streamlined approach not only benefits content creators but also enhances the viewing experience for audiences. With fewer interruptions and higher-quality content, viewers are more likely to engage and remain loyal to the platform.
3. Sustainable Business Models: The adoption of COMO by platforms like Kapang demonstrates the viability of this model. By flipping existing business models into sustainable future businesses, COMO ensures the long-term growth and success of the streaming industry.

Conclusion – Praise for the rise and fall of FAST

In conclusion, while FAST has played a crucial role in the development of digital media, it is time to embrace the future with COMO. This new model addresses the inefficiencies of the past and paves the way for a more sustainable, transparent, and engaging streaming ecosystem. As we move forward, let us support and champion the adoption of COMO, ensuring that our content creators, distributors, and audiences all benefit from this innovative approach.