CoMo – The Approach that is Revolutionizing Content Monetization

Revolutionizing Content Monetization: Kapang’s Innovative Approach CoMo (Content Monetization).

In the rapidly evolving landscape of media distribution, premium studios, live events, broadcast TV channels, and content creators are constantly seeking efficient ways to monetize their content. From direct-to-streaming distribution to transforming traditional cable channels, the need for a sustainable and profitable model is more pressing than ever. Enter Kapang, powered by View TV, which is pioneering a new approach to content monetization.

The Inefficiencies of the FAST Ecosystem

The Free Ad-Supported Streaming TV (FAST) ecosystem has long been plagued by inefficiencies. Traditional programmatic advertising involves multiple stakeholders in every ad transaction, each taking a commission. This fragmented approach often leaves content owners with less than a tenth of the gross revenues. Recognizing these challenges, Kapang decided to overhaul the system.

Kapang’s Comprehensive Solution

Kapang has positioned itself as a one-stop solution for linear broadcasters and content libraries. Acting as the Supply-Side Platform (SSP), Ad Exchange, platform, and technology partner, Kapang offers a single cost or commission structure based on audience size. This streamlined approach eliminates the need for multiple intermediaries, ensuring that a larger share of the revenue goes back to the content owners.

A Sustainable Model for Content Owners

Kapang’s model is designed to provide at least two-thirds of the revenues from Programmatic Demand-Side Platforms (DSPs) and self-service platforms, including costs and commissions, back to the content owners. This significant increase in revenue share makes higher quality services viable and sustainable. For instance, TV channels with an audience of 30,000 viewers per day can generate over $3 million in advertising sales annually.

Expanding Media Interfaces

Kapang is not just limited to traditional TV channels. It interfaces with all types of media, including live events, local TV channels, radio stations (with or without video feeds), and even traffic and surf cameras. This versatility allows content creators from various domains to leverage Kapang’s platform for better monetization.

Introducing CoMo: The Future of Content Monetization

Due to the negative reputation of the FAST ecosystem among premium broadcasters, Kapang has rebranded its approach to “CoMo,” short for Content Monetization. CoMo represents a proven future for television and video content monetization, encompassing everything from episodic TV series to blockbuster films. By focusing on efficiency and higher revenue shares, Kapang aims to support content creators and broadcasters in delivering high-quality services to their audiences.

In conclusion, Kapang’s innovative approach to content monetization is set to transform the media landscape. By addressing the inefficiencies of the FAST ecosystem and providing a sustainable model for content owners, Kapang is paving the way for a more profitable and efficient future for media distribution.