Channel 4 uses FAST platforms to launch international channels

Channel 4 uses FAST platforms to launch international channels. The UK broadcaster has joined the FAST revolution with the launch of its first ever international channels. These will be with streaming platforms Tubi, Plex and Xumo Play.

Two channels – 4 Adventure and 4 Emergency – will be available on the US versions of the streaming platforms making hundreds of hours of Channel 4 content, alongside other UK programming, available for free to millions in the US.

Channel 4’s head of streaming editorial, UK & international, Alex Wall says: “Launching our first ever international channels is a pivotal moment for Channel 4 and opens up a huge range of exciting possibilities. These channels introduce US audiences to popular shows that embody our core brand values, bringing Channel 4’s unique tone of voice and our rich British culture to the US FAST market.”

Wall says the move “provides a great opportunity to diversify our revenue streams, and with more deals in the pipeline, we’re excited about this new chapter.”

4 Adventure features a range of reality and documentary programmes centred around survival challenges and endurance such as Shipwrecked and The Island With Bear Grylls. 4 Emergency gives US viewers an insight into the frontline of British health and emergency response systems featuring programmes such as 24 Hours In A&E, Emergency Helicopter Medics, Emergency Rescue: Air, Land & Sea and Paramedics: On The Frontline (999: On The Frontline in the UK).

The FAST Channels represent a new venture for Channel 4 enabling the broadcaster to export British content and offer more international exposure and opportunities to British indies. “Thanks to Channel 4’s agile operating model, we’re able to explore the potential returns and other opportunities in this fast-growing market,” said Wall.

Sam Harowitz, VP of content acquisitions, Tubi, said: “With nearly 250 channels, our FAST offering provides our viewers with a lean-back, drop-in experience, allowing them to dive deep into their obsessions – from reality, to documentaries, to action and beyond. We’re thrilled to partner with Channel 4 to bring their programming to our platform, which we’re certain will entertain and captivate our audiences.”

“We’re excited for the Channel 4 partnership as they launch their first ever international channels on Plex,” added Shawn Eldridge, VP of business development and content at Plex. “With the addition of the Channel 4 depth and breadth of premium content like 4 Adventure and 4 Emergency, we’re continuing to fill out the most diverse and entertaining selection of FAST channels anywhere.”

Channel 4 has partnered with Amagi, Broadcast Intelligence and Gracenote to support the delivery of its content on the FAST channels. It is anticipated there will be further announcements of similar deals with other platforms later this year.