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In the rapidly evolving landscape of Connected TV (CTV), the promise of programmatic ad-sales and ad-fill has been marred by a fragmented process that often leads to inefficiencies and lost opportunities. As advertisers and publishers navigate this new terrain, the…
In the rapidly evolving landscape of television broadcasting, traditional cable and satellite broadcasters face a significant dilemma. The shift towards Free Ad-Supported Streaming TV (FAST) platforms promises a future aligned with changing consumer habits, but it comes at a cost…
In the ever-evolving landscape of media consumption, the transition from free-to-air (FTA) television to advertiser-funded streaming television (FAST) marks a significant milestone. The concept of FAST has been propelled into the mainstream by the likes of Amazon and Tubi, setting…
In the rapidly evolving world of digital broadcasting, Connected TV (CTV) and Free Ad-Supported TV (FAST) channels have emerged as pivotal platforms for advertisers and content creators. As traditional broadcasters transition to ad-funded streaming models, the efficiency and sustainability of…
In the digital age, content creation has become a lucrative career for many, with platforms like YouTube and social media sites enabling individuals to earn substantial incomes. However, the earnings from these platforms are often a fraction of what traditional…
In the ever-evolving landscape of digital broadcasting, content creators and broadcasters are constantly seeking viable monetization models. YouTube, known for its cost-free net revenue earnings platform, has revolutionized the way individual creators monetize their content. However, when it comes to…
In the dynamic world of digital advertising, YouTube's CPM rates are a critical metric for creators and advertisers alike. As we navigate through 2024, it's essential to grasp the nuances of CPM rates across different countries. This article provides a…
In the ever-evolving landscape of television and film, the rise of free-to-air (FTA) streaming services has been a game-changer. As traditional cable subscriptions decline, viewers are turning to FTA platforms for their entertainment fix. However, the sustainability of these services…
The Hollywood movie scene and the broader television industry are undergoing a significant transformation as traditional linear TV shifts towards streaming services. This transition, however, resembles a precarious house of cards due to the intricate nature of programmatic advertising. Unlike…
The programmatic ecosystem in Connected TV (CTV) advertising has been a subject of debate, with some arguing that it is becoming obsolete due to various inefficiencies. Here's an exploration of the challenges facing programmatic CTV and the potential benefits of…
FAST Channel the Secrets to Success – In the burgeoning era of Free Ad-Supported Streaming TV (FAST) channels, a modern-day goldrush is underway, reminiscent of the dotcom boom of the late ’90s. Operators are eager to stake their claim in this digital landscape, where demand is…
The programmatic trading ecosystem has been a game-changer in the world of digital advertising, offering a streamlined, automated process of buying and selling ad inventory. However, this system may not be the ideal fit for broadcasters, especially those in the…
The dotcom boom of the late 1990s and early 2000s was a period characterized by a rapid expansion of internet-based businesses and a surge in the stock values of related companies. This era was marked by a sense of unbridled…
In the rapidly evolving world of Free Ad-Supported Television (FAST) channels, the demand for a seamless and dynamic viewing experience is paramount. As viewers' expectations align more with traditional TV experiences, the need for sophisticated channel playout solutions becomes undeniable.…
In the bustling pizzeria of the digital advertising world, where ad dollars are the currency, the Kapang adX approach is like a master chef slicing up a pizza into more equitable portions, ensuring that content owners get a bigger piece…
In the rapidly evolving world of digital advertising, programmatic ad trading platforms have revolutionized the way ads are bought and sold. By automating the process, these platforms have brought efficiency and scale to the advertising ecosystem. However, as the industry…
Visual RadIo and FAST Channel Radio and Podcast Services - As the media landscape continues to evolve, the future of radio is shaping up to be a dynamic hybrid of video podcasts and visual radio. This innovative blend is poised…
FAST Channel Wild West - In the burgeoning era of Free Ad-Supported Streaming TV (FAST) channels, a modern-day goldrush is underway, reminiscent of the dotcom boom of the late '90s. Operators are eager to stake their claim in this digital…
FAST FOOD from Kapang - In the dynamic world of streaming, the Free Ad-Supported Streaming TV (FAST) channels are the new frontier for content creators and broadcasters. However, the journey to profitability has been fraught with challenges, with many operators…
In the burgeoning world of digital media, podcasting has emerged as a surprisingly lucrative contender, outpacing Free Ad-Supported Streaming TV (FAST) channels and Connected TV (CTV) in revenue generation. The secret to podcasting's financial success lies in its streamlined monetization…
The integration of Artificial Intelligence (AI) in various sectors has been met with both enthusiasm and skepticism. In the realm of Free Ad-Supported Streaming TV (FAST) channels, AI has been touted as a revolutionary force capable of boosting revenues and…
In the dynamic world of Free Ad-Supported Streaming TV (FAST) channels, the race to capture audiences has led to a proliferation of platforms offering cutting-edge technology solutions. However, this technological advancement comes at a steep price for content creators and…
In the rapidly evolving media landscape, Free Ad-Supported Streaming TV (FAST) channels are emerging as a significant force. However, their potential is often untapped due to a common misconception: that platforms alone can drive audiences. This belief is misguided. Platforms…
The dotcom boom of the late 1990s and early 2000s is often remembered as a period of wild speculation and irrational exuberance in the business world. This era was characterized by a rapid rise in the stock valuations of Internet-based…
In the intricate world of programmatic advertising, the journey from advertiser to viewer is often a complex one, involving multiple intermediaries, each taking a slice of the revenue pie. This layered approach can lead to a significant portion of advertising…
In the realm of television and movies, the adage "content is king" is often cited to emphasize the paramount importance of programming in attracting and retaining audiences. Indeed, content typically accounts for approximately two-thirds of the overall expenses for a…
The landscape of television broadcasting is rapidly evolving, and with it, the revenue share model is becoming increasingly complex. Fast channels, or digital streaming channels, are particularly affected by this shift. The promise of bootstrapping these channels often comes with…
The future of free-to-view television broadcasting is facing a conundrum. The traditional model, which once seemed like a win-win for all parties involved, is now showing signs of strain. The crux of the issue lies in the complex chain of…
Local TV or Hyper-local TV as it is sometimes called is key to communities in the USA. The survival of local television broadcasting in the United States is at a critical juncture. The current system, which involves content delivery networks…
The FAST (Free Ad-Supported Streaming TV) industry is experiencing a surge reminiscent of the dotcom boom of the late 1990s. Much like the early internet companies, many FAST channels are focusing more on raising capital than on generating revenue. This…
The Evolution of Television: FAST Channels and the Demand for Quality Streaming In the rapidly evolving landscape of television, the emergence of FAST (Free Ad-Supported Streaming TV) channels represents a significant shift in the business model of content delivery. Unlike…
The digital media landscape is witnessing a resurgence reminiscent of the dotcom boom, particularly within the Free Ad-supported Streaming TV (FAST) channels. This sector is experiencing a competitive frenzy, often to the detriment of the core stakeholders: the audience, premium…
In the current climate of connected television (CTV) negotiations, brands are advocating for streamlined programmatic supply paths that minimize the intermediaries between buyers and sellers. This trend is highlighted by six media buying sources in discussions with ADWEEK. Jay Friedman,…
In the rapidly evolving landscape of digital media, the adage "content is king" has been a guiding principle for creators and distributors alike. However, in the burgeoning ecosystem of Free Ad-supported Streaming TV (FAST) channels, this maxim is being challenged.…
In the burgeoning era of streaming, the CTV, AVOD, and FAST Channel market is experiencing a renaissance akin to the dotcom boom of the early 2000s. However, this resurgence has brought with it a clutter of companies whose primary focus…
FAST (Free Ad-Supported Streaming TV) channels face a few key challenges that can make it difficult for them to generate enough revenue to sustain producing new, original content: Lower CPMs compared to other ad-supported platforms: Because FAST channels lack robust…
The fast channel industry, known for its free ad-supported streaming TV (FAST), has been a beacon of growth in the media landscape. However, recent trends indicate a concerning focus on raising investment and funds, often overshadowing the need for sustainable…
FAST Channel Success is all about the content and what your audience demands. Succeeding at FAST Channel curation and FAST Channel distribution an open topic in the world of streaming. FAST is the ability for audiences to watch Linear TV…
View TV Studios - In the rapidly evolving landscape of streaming television, View TV Studios stands out as a visionary, recognizing that content is not just king—it's the cornerstone of the entertainment industry. With a steadfast commitment to this principle,…
The sustainability of Streaming TV, FAST Channels, and AVOD (also known as FAST) hinges on the principle that operational costs must be eclipsed by profits. Currently, this balance is not being met. The crux of the issue with Streaming TV's…
In the rapidly evolving world of digital broadcasting, Free Ad-Supported Streaming TV (FAST) platforms are emerging as a popular alternative to traditional pay-TV services. However, the transition to FAST is not without its challenges, particularly in the realm of advertising.…
The Future of TV Broadcasting: Kapang adX's Revolutionary Impact In the ever-evolving landscape of television, the introduction of Free Ad-Supported Streaming TV (FAST) channels has been a game-changer. However, the sustainability of these channels has often been in question due…
RATHERGOOD TV: Revolutionizing Hollywood with Streaming First Shows and the Kapang ADX Revenue Model In the ever-evolving landscape of entertainment, RATHERGOOD TV is set to make waves in Hollywood with its innovative approach to content creation and distribution. Embracing the…
In the dynamic world of streaming television, the quest for higher revenues and enhanced viewer engagement is relentless. Kapang, a prominent player in the streaming industry, has launched a groundbreaking campaign aptly named FASTER. This initiative is set to redefine…
The media landscape is undergoing a seismic shift, with Free Ad-Supported Streaming TV (FAST) channels and content creators leading the charge towards a more independent, creator-centric future. This revolution is not just about breaking away from traditional television platforms; it's…
In the ever-evolving landscape of online content creation, speed is often hailed as the ultimate currency. From rapid-fire news updates to quick tutorials and entertaining short videos, fast channels dominate many platforms, captivating audiences with their ability to deliver content…
Following the enactment of a bill by President Joe Biden that could lead to TikTok's prohibition in the U.S., ByteDance, the Chinese company that owns TikTok, is contemplating the sale of the renowned app. A prospective buyer of TikTok would…
As an online publisher, you're likely familiar with the concept of ad fill rate. It refers to the percentage of ad requests that are filled with ads, and it's an important metric for measuring ad inventory utilization and revenue potential.…
Local TV broadcasters are increasingly turning to advanced cellular technologies like 4G and 5G to revolutionize the way they deliver news and live content to their audiences. This shift is not just about keeping up with technology trends; it's about…
In the dynamic landscape of media and entertainment, streaming video platforms have been a beacon of innovation, captivating audiences with their diverse and high-quality content. As we look to the future, these platforms are set to make a groundbreaking entrance…
The Future of Local TV is Streaming and reinventing FAST has made it possible - Local television has long been a cornerstone of community service, providing not only entertainment and information but also a sense of local identity and cohesion.…
TV Broadcasting in the cloud is all about the audience and advertisements
The landscape of television is undergoing a seismic shift with the advent of Free Ad-Supported Television (FAST). This model promises to democratize content distribution by providing free access to a wide array of programming, supported by advertising revenue. However, the…
The FAST Channel Ecosystem is unsustainable and has collapsed - In the rapidly evolving world of digital streaming, the Free Ad-Supported Television (FAST) channel ecosystem has been a game-changer, offering viewers a wealth of content at no cost. However, this…
In the rapidly evolving landscape of Free Ad-Supported Streaming TV (FAST) channels, Kapang has emerged as a significant player. However, recent insights reveal a concerning trend: more than half of the FAST channels on the platform lack four fundamental features…
The content industry has long been gasping for air, suffocating under the weight of third-party revenue shares that siphon the lifeblood from creators and broadcasters. However, a beacon of hope shines in the form of Kapang's Connected TV (CTV) FAST…
Kapang adX: Harnessing GPU-Powered AI for Dynamic Addressable Trading in a Cookieless Era In the rapidly evolving landscape of digital advertising, Kapang adX stands out as a pioneering force, leveraging GPU-powered AI to revolutionize the way advertisers, content, and audiences…
Radio Streaming - The future of Radio is one that has become a great success thanks to the popularity of Pod-Casting. Kapang: Revolutionizing Visual Radio with Video Advertising In the dynamic world of streaming, Kapang has emerged as a trailblazer,…
Content is King - In the dynamic realm of Free Ad-Supported Streaming TV (FAST) channels, a powerful narrative is taking hold: content is not just king—it's now demanding its rightful ransom. This bold declaration reflects a growing movement within the…
In the burgeoning world of Free Ad-Supported Streaming TV (FAST) channels, a pressing issue has emerged: the distribution of ad-generated revenue is heavily skewed, leaving premium content owners with less than 10% of every ad dollar https://www.prnewswire.com/news-releases/new-omdia-data-reveals-global-fast-channel-revenues-will-reach-12bn-in-2027-301729416.html. This imbalance poses…
Stop buying tech - FAST Channels is all about the content and the advertisers - FAST Channels and AVOD distributors are wrongfully signing up for technology services that are not adding value or creating sustainable revenues to their content channels…
Hollywood Plus - In the heart of Los Angeles, where dreams are larger than life and stars are born every day, a new chapter is unfolding. Welcome to HOLLYWOOD PLUS, the latest evolution in Tinseltown's storied legacy. This isn't just…
Ad Pods - Kapang adX has introduced 'Ad Pods', a third-party CTV Addressable Advertising Agency, marking a progressive step in the FAST Channel sector. This initiative features expert-managed FAST Channel Ad-fill, overseen by a proficient Ad Ops team that ensures…
Roll out the red carpet and grab your popcorn, because the entertainment industry just had a year, 2023, that could rival any blockbuster drama! movie✨ Hollywood's Rollercoaster Ride Streaming Live across the world It's been a wild ride in Tinseltown,…
The New Digital Gold Rush - The phenomenon known as the 'Great Resignation' is accelerating at full speed. Recent data from the U.S. Bureau of Labor Statistics reveals that a staggering 34.4 million Americans have voluntarily left their jobs. Sparked…
The Future of Live Broadcasting: Kapang adX and the Ad-Funded Business Model - The broadcasting industry is witnessing a significant shift with the advent of ad-funded business models, particularly in the realm of live event broadcasting and live sports. Kapang…
Kapang adX for Content - Bringing Premium Episodic TV Content, Box Office Movies and breaking PodCASTs to FAST whilst avoiding the YouTube distribution model. Revolution of Content Monetization: Kapang adX's Impact on Premium Content In the dynamic world of content…
The Revenue Challenge for FAST Channels - In the rapidly evolving landscape of digital streaming, Free Ad-Supported Streaming TV (FAST) channels and Advertising-Based Video On Demand (AVOD) services are facing a significant revenue challenge. The crux of the issue lies…
In the burgeoning era of Connected TV (CTV) advertising, a pressing question looms over content creators and linear TV broadcasters: How many intermediaries does it take to fill the advertising slots that fund our entertainment? The answer, unfortunately, is not…
The Future of Streaming Broadcast contains a lot less hops Reduce the number of media industry hops adfsafsaf Kapang adX CTV Ad-exchange launches with FAST Channel Platform
Magnite, the industry's largest, independent supply-side platform (SSP), is launching ClearLine to provide advertisers and agencies direct access to top-shelf video inventory without having to use a demand-side platform (DSP). ClearLine essentially allows advertisers to 'cut out' the DSP fee and helps them share…
in the dynamic world of digital broadcasting, staying ahead of the curve is not just an advantage; it's a necessity. View TV is leading this charge with its innovative adX product, a white-labeled solution designed to empower FAST channels and…
Kapang adX has launched a widely needed video content and broadcast solution to empower broadcasters and content studios just as NAB 2024 is concluding. In the rapidly evolving world of digital streaming, Kapang is making a bold move that could…
The headline 'Publishers Receive ZERO Percent in Programmatic Deals' seems too sensational to be true, and one might dismiss it as mere clickbait. But hold on, there's more to it. The two ISBA studies from 2019 and 2022 are well-known,…
FAST Platform Ecosystem – In the ever-evolving realm of television, the future is undeniably platform-driven, promising ubiquitous accessibility for viewers worldwide. Connected TV (CTV) stands at the forefront of this transformation, poised to revolutionize the way linear broadcasters, video content…
Revenue sharing is a common practice in various industries, including media and technology. However, while it can be a viable way to align interests and distribute earnings, it can also be costly for several reasons. Here's an article exploring why…
In the dynamic world of digital content distribution, two distinct paths have emerged for entities looking to capitalize on the burgeoning market: content distribution agencies and FAST (Free Ad-Supported Television) Channel broadcasters. While both avenues offer unique opportunities, they require…
Reclaiming FAST Channel Revenues - The future of television is bright and brimming with potential, thanks to the innovative model of ad-funded streaming TV. This modern approach to broadcasting, known as Free Ad-Supported Television (FAST), is revolutionizing the industry by…
FAST Channel Scenarios - When revenue is split among many third-party entities, the resulting distribution reduces the earnings for a content owner to an impractical level. Moreover, for content targeting a niche audience, hosting it on YouTube often proves to…
In five recent studies on supply chain transparency, trade associations within the industry have reported that merely 40 to 60 percent of an advertiser's dollar actually makes it to the publisher for ad displays. The remaining portion is consumed by…
The advent of Free Ad-Supported Television (FAST) channels has revolutionized the media domain, presenting content proprietors with novel pathways to audience engagement sans the burdensome costs of technical infrastructure. Yet, this flourishing segment has given rise to operations colloquially dubbed…
YouFAST - A FAST Channel Approach and Content Creator Solution announced by Kapang as the future of Streaming TV for Broadcasters, Content Creators, Film Studios, Live Event Broadcasters, Radio Stations, eSports, Live Sports and Video Podcasters. Kapang's YouFAST approach is…
FAST Channels operate as a business model like any other business, but this should not be associated to be a content business model it is a broadcaster model. FAST Channels can only make money by being watched by audiences on…
LinkedIn, the business-networking site, said it is getting into the connected TV ad business, working with NBCUniversal on one of its new offerings. LinkedIn has been running in-stream video ads on its site and said the expansion into CTV will help business…
We've recently overhauled several FAST Channel broadcasters, optimizing them for wider distribution. This revamp has given us valuable insights into audience engagement and ad-fill rates. A recurring challenge has been ad-fill, which is often compromised by programmatic trading that allows…
Television is Imploding - You've probably noticed the differences in just the past year or so if you watch a fair amount of TV. There's simply fewer great shows, more ads, higher fees, more subscription services, and more confusion as…
The future of CTV - In the ever-evolving realm of television, the future is undeniably platform-driven, promising ubiquitous accessibility for viewers worldwide. Connected TV (CTV) stands at the forefront of this transformation, poised to revolutionize the way linear broadcasters, video…
The future of VOD is Linear television is in the balance as channels Content Creator FAST Channel Operator Content Library Operator
In a landmark move signaling the ever-evolving landscape of media consumption, a US-based media investment company has finalized the acquisition of View TV and Kapang in a deal valued at over $75 million. This strategic maneuver not only underscores the…
Digital advertising has gone through many transformations since the first online ad ran in 1994. Now, in 2024, we are on the cusp of the next major shift. Programmatic display has been the driving force behind digital ad campaigns since…
Launching FAST Channels can be challenging, but if you follow standard business practices it is profitable and certainly the future of Linear Broadcast Television and ad-funded on-demand video content watching. FAST is not a new genre or format of TV…
Retail giant Walmart is in talks to acquire Vizio, which sells a popular line of value-priced smart TVs that include an ad-supported free streaming service, in a deal worth more than $2 billion, the Wall Street Journal reported. The deal, if completed, could make…
BBC teams up with rival broadcasters to launch Freely service in bid to take on Netflix. In TV's streaming wars The BBC has joined forces with rival broadcasters to launch new streaming service Freely. This is in a bid to…
Why FAST Channels Need to Improve Their Content Quality. FAST (Free Ad-Supported TV) channels are streaming platforms that offer free access to linear and on-demand content, supported by ads. FAST channels have been growing in popularity in recent years, as…
Rathergood TV Unveils Innovative Service for Content Creators wanting to monetise brands, content and video libraries. Los Angeles - 24th January 2024 – Rathergood Television, a trailblazing company at the forefront of the entertainment industry, is proud to announce the…
FAST Channels are not a different form of TV. Unveiling the Reality: FAST Channels are not a different for of TV just a Modern Twist on Timeless TV Introduction to FAST Channel delivery In the ever-evolving world of television, a…
The Unsustainable Dilemma: Discrepancies in CTV Advertising Revenue Distribution Threaten Free-to-Air Broadcast TV Channels Introduction to the situation The landscape of television advertising is undergoing a seismic shift as audiences increasingly migrate from traditional free-to-air broadcast channels to streaming platforms.…
Kapang FAST PLUS - Kapang has officially embraced FAST PLUS by View TV, a revolutionary solution designed for streaming TV broadcasters of various scales. With FAST PLUS, broadcasters can smoothly shift from cable and satellite TV to streaming TV, enjoying…
Back to the Future for Television - As we hurtle into the future, the landscape of television delivery is undergoing a seismic shift, bringing forth innovations that seem like a rendezvous with science fiction. At the forefront of this revolution…
