The television industry has spent the last decade reinventing distribution. Streaming replaced broadcast dominance, FAST channels expanded global reach, and creator-led studios changed how content is produced. But one fundamental piece of the television economy has remained largely unchanged: how…
By Ad-Tech Informer Welcome to the glamorous world of Connected TV (CTV) programmatic advertising—where billion-dollar brands pump cash into shiny digital ad campaigns, only for that money to mysteriously vanish down a black hole of “ad-tech innovation”. Spoiler: it’s not…
In a rapidly evolving media landscape, the line between traditional in-home entertainment and out-of-home (OOH) media consumption continues to blur. Enter View TV OOH, a groundbreaking extension of the View TV Cloud platform, purpose-built to enable broadcasters and public-facing retail…
The AdTech Tax: Why CTV Channel Operators and Platforms Should Rethink Their SpendingIn the rapidly evolving world of Connected TV (CTV), channel operators and platforms are finding themselves ensnared in a web of advertising technology costs. The promise of seamless…
Revolutionizing FAST Channels: View TV's Groundbreaking Solution - In the dynamic world of Free Ad-Supported Streaming Television (FAST), many channels are struggling with monetization. View TV, a leading expert in the FAST Channel industry, has identified a critical issue: less…
The Evolution of YouTubers Adopting FAST for Greater Reach and Revenue. In the dynamic world of digital content, YouTubers are constantly exploring new avenues to expand their reach and maximize revenue. One such avenue is Free Ad-Supported Streaming TV (FAST),…
Netflix's Ad-Supported Tier: A Risky Gamble - Netflix, once the uncontested ruler of the streaming universe, is now navigating a risky game of trial and error with its new ad-supported tier. With 40 million monthly users, it seems like a…
The Perils of Programmatic: A Lighthearted Look at CTV and FAST Channel AdvertisingOnce upon a time in the land of Connected TV (CTV) and Free Ad-Supported Television (FAST) channels, there was a great hope that programmatic advertising would be the…
In the last 12 months, the box office has seen a mix of successes and losses, with some notable titles from Disney experiencing significant financial setbacks. Despite leading the 2023 global box office with a robust $3.4 billion, Disney faced…
View TV Studios - In the rapidly evolving landscape of streaming television, View TV Studios stands out as a visionary, recognizing that content is not just king—it's the cornerstone of the entertainment industry. With a steadfast commitment to this principle,…
