<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Rathergood Food &#8211; Rathergood TV</title>
	<atom:link href="https://rathergoodx.com/rathergood-food/feed/" rel="self" type="application/rss+xml" />
	<link>https://rathergoodx.com</link>
	<description>Rathergood Entertainment - We are not great, just Rathergood</description>
	<lastBuildDate>Fri, 13 Mar 2026 20:40:44 +0000</lastBuildDate>
	<language>en-GB</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.8.5</generator>

<image>
	<url>https://i0.wp.com/rathergoodx.com/wp-content/uploads/2023/10/cropped-viewtv-icon-black.jpg?fit=32%2C32&#038;ssl=1</url>
	<title>Rathergood Food &#8211; Rathergood TV</title>
	<link>https://rathergoodx.com</link>
	<width>32</width>
	<height>32</height>
</image> 
<site xmlns="com-wordpress:feed-additions:1">237955864</site>	<item>
		<title>The Screen Is No Longer Passive: View TV Introduces “View TV Engage” and the Next Era of Television Monetization using E-commerce</title>
		<link>https://rathergoodx.com/view-tv-engage-tv-ecommerce/</link>
					<comments>https://rathergoodx.com/view-tv-engage-tv-ecommerce/#respond</comments>
		
		<dc:creator><![CDATA[Rathergood Writer]]></dc:creator>
		<pubDate>Fri, 13 Mar 2026 20:38:22 +0000</pubDate>
				<category><![CDATA[Rathergood Entertainment]]></category>
		<category><![CDATA[Rathergood Fashion]]></category>
		<category><![CDATA[Rathergood Food]]></category>
		<category><![CDATA[Rathergood Music]]></category>
		<category><![CDATA[Rathergood News]]></category>
		<category><![CDATA[Rathergood People]]></category>
		<category><![CDATA[Rathergood Social Media]]></category>
		<category><![CDATA[Rathergood Studios]]></category>
		<category><![CDATA[Rathergood Videos]]></category>
		<category><![CDATA[Streaming TV News from Rathergood]]></category>
		<guid isPermaLink="false">https://rathergoodx.com/?p=13576</guid>

					<description><![CDATA[The television industry has spent the last decade reinventing distribution. Streaming replaced broadcast dominance, FAST channels expanded global reach, and creator-led studios changed how content is produced. But one fundamental piece of the television economy has remained largely unchanged: how...]]></description>
		
					<wfw:commentRss>https://rathergoodx.com/view-tv-engage-tv-ecommerce/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">13576</post-id>	</item>
		<item>
		<title>When SSPs Start Playing Battering Ram with DSPs</title>
		<link>https://rathergoodx.com/when-ssps-start-playing-battering-ram-with-dsps/</link>
					<comments>https://rathergoodx.com/when-ssps-start-playing-battering-ram-with-dsps/#respond</comments>
		
		<dc:creator><![CDATA[Rathergood Writer]]></dc:creator>
		<pubDate>Mon, 25 Aug 2025 02:11:16 +0000</pubDate>
				<category><![CDATA[Rathergood Food]]></category>
		<guid isPermaLink="false">https://rathergoodx.com/?p=13563</guid>

					<description><![CDATA[In the great theatre of Connected TV (CTV) ad-tech, where acronyms outnumber actual ads, Supply-Side Platforms (SSPs) have officially moved from middlemen to middle-finger. Their latest trick? Brute-forcing DSPs like burglars at the back door of a nightclub. The playbook...]]></description>
		
					<wfw:commentRss>https://rathergoodx.com/when-ssps-start-playing-battering-ram-with-dsps/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">13563</post-id>	</item>
		<item>
		<title>The Future of TV: A Business Take on the FAST Gold Rush</title>
		<link>https://rathergoodx.com/the-future-of-tv-a-business-take-on-the-fast-gold-rush/</link>
					<comments>https://rathergoodx.com/the-future-of-tv-a-business-take-on-the-fast-gold-rush/#respond</comments>
		
		<dc:creator><![CDATA[Rathergood Writer]]></dc:creator>
		<pubDate>Thu, 28 Nov 2024 13:19:33 +0000</pubDate>
				<category><![CDATA[Rathergood Food]]></category>
		<guid isPermaLink="false">https://rathergoodx.com/?p=13244</guid>

					<description><![CDATA[Ladies and gentlemen, gather &#8217;round as we delve into the latest spectacle in the world of television. Picture this: a gold rush, not in the wild west, but in the realm of streaming TV. Yes, the future of television is...]]></description>
		
					<wfw:commentRss>https://rathergoodx.com/the-future-of-tv-a-business-take-on-the-fast-gold-rush/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">13244</post-id>	</item>
		<item>
		<title>Why the FAST Model is Failing Content Creators</title>
		<link>https://rathergoodx.com/view-tv/</link>
					<comments>https://rathergoodx.com/view-tv/#respond</comments>
		
		<dc:creator><![CDATA[Rathergood Writer]]></dc:creator>
		<pubDate>Sun, 24 Nov 2024 15:24:40 +0000</pubDate>
				<category><![CDATA[Rathergood Food]]></category>
		<guid isPermaLink="false">https://rathergoodx.com/?p=13197</guid>

					<description><![CDATA[Over the past few years, the FAST (Free Ad-Supported Streaming Television) channel approach has been a significant player in the monetization of episodic TV, film content, and linear TV broadcasting. While it provided a much-needed kickstart to the industry, it...]]></description>
		
					<wfw:commentRss>https://rathergoodx.com/view-tv/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">13197</post-id>	</item>
		<item>
		<title>FAST is Toast! &#8211; Legacy FAST Channels &#038; Content Studios upgrade to COMO for scalability</title>
		<link>https://rathergoodx.com/fast-is-toast/</link>
					<comments>https://rathergoodx.com/fast-is-toast/#respond</comments>
		
		<dc:creator><![CDATA[Rathergood Writer]]></dc:creator>
		<pubDate>Sat, 26 Oct 2024 12:45:56 +0000</pubDate>
				<category><![CDATA[Rathergood Food]]></category>
		<guid isPermaLink="false">https://rathergoodx.com/?p=12949</guid>

					<description><![CDATA[The Future of Streaming: Embracing COMO for Sustainable Growth. Ladies and gentlemen, esteemed colleagues, and valued constituents, Today, we stand at a pivotal moment in the evolution of digital media. The landscape of streaming services is undergoing a profound transformation,...]]></description>
		
					<wfw:commentRss>https://rathergoodx.com/fast-is-toast/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">12949</post-id>	</item>
		<item>
		<title>FAST was not the Content Monetization solution that broadcasters &#038; content creators hoped for, but the technology was great!</title>
		<link>https://rathergoodx.com/fast-was-not-the-content-monetization-that-people-hoped-for-the-technology-is-great-the-structure-is-wrong/</link>
					<comments>https://rathergoodx.com/fast-was-not-the-content-monetization-that-people-hoped-for-the-technology-is-great-the-structure-is-wrong/#respond</comments>
		
		<dc:creator><![CDATA[Rathergood Writer]]></dc:creator>
		<pubDate>Thu, 17 Oct 2024 09:39:59 +0000</pubDate>
				<category><![CDATA[Rathergood Food]]></category>
		<guid isPermaLink="false">https://rathergoodx.com/?p=12894</guid>

					<description><![CDATA[FAST is not a bad attempt at content monetization, but its complexity and the involvement of multiple intermediaries primarily burden the most important stakeholders: content creators, content libraries, and premium linear broadcasters. In any ecosystem, the reward for success must...]]></description>
		
					<wfw:commentRss>https://rathergoodx.com/fast-was-not-the-content-monetization-that-people-hoped-for-the-technology-is-great-the-structure-is-wrong/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">12894</post-id>	</item>
		<item>
		<title>View TV AdX &#8211; The Only SSP Alternative You&#8217;ll Ever Need for Ad-Funded Streaming is Here!</title>
		<link>https://rathergoodx.com/view-tv-adx-the-only-ssp-alternative-youll-ever-need-for-ad-funded-streaming-is-here/</link>
					<comments>https://rathergoodx.com/view-tv-adx-the-only-ssp-alternative-youll-ever-need-for-ad-funded-streaming-is-here/#respond</comments>
		
		<dc:creator><![CDATA[Rathergood Writer]]></dc:creator>
		<pubDate>Fri, 11 Oct 2024 17:29:30 +0000</pubDate>
				<category><![CDATA[Rathergood Food]]></category>
		<guid isPermaLink="false">https://viewtvx.com/streaming-news/?p=12788</guid>

					<description><![CDATA[Ready to revolutionize your ad-funded streaming? Discover the game-changing solution that will transform your revenue model and leave traditional SSPs in the dust. Don&#8217;t miss out on the future of CTV advertising – it&#8217;s available now &#8211; https://viewtvx.com/view-tv-adx/ Introducing VIEW...]]></description>
		
					<wfw:commentRss>https://rathergoodx.com/view-tv-adx-the-only-ssp-alternative-youll-ever-need-for-ad-funded-streaming-is-here/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">12788</post-id>	</item>
		<item>
		<title>The FAST Fiasco: When Hype Meets Reality</title>
		<link>https://rathergoodx.com/the-fast-fiasco-when-hype-meets-reality/</link>
					<comments>https://rathergoodx.com/the-fast-fiasco-when-hype-meets-reality/#respond</comments>
		
		<dc:creator><![CDATA[Rathergood Writer]]></dc:creator>
		<pubDate>Fri, 11 Oct 2024 09:53:35 +0000</pubDate>
				<category><![CDATA[Rathergood Food]]></category>
		<guid isPermaLink="false">https://viewtvx.com/streaming-news/?p=12773</guid>

					<description><![CDATA[Imagine, if you will, a world where content creators and broadcasters are lured into a glittering promise of fame and fortune, only to find themselves in a financial quagmire. Welcome to the world of Free Ad-Supported Streaming Television (FAST), where...]]></description>
		
					<wfw:commentRss>https://rathergoodx.com/the-fast-fiasco-when-hype-meets-reality/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">12773</post-id>	</item>
		<item>
		<title>The Programmatic Ad Sales Fiasco: A Motoring Journo Rant</title>
		<link>https://rathergoodx.com/the-programmatic-ad-sales-fiasco-a-motoring-journo-rant/</link>
					<comments>https://rathergoodx.com/the-programmatic-ad-sales-fiasco-a-motoring-journo-rant/#respond</comments>
		
		<dc:creator><![CDATA[Rathergood Writer]]></dc:creator>
		<pubDate>Mon, 30 Sep 2024 13:57:58 +0000</pubDate>
				<category><![CDATA[Rathergood Food]]></category>
		<guid isPermaLink="false">https://viewtvx.com/streaming-news/?p=12566</guid>

					<description><![CDATA[Ah, the programmatic ad sales ecosystem. It&#8217;s supposed to be the future of advertising, the digital messiah that will save us all from the dark ages of manual ad placements. But in reality, it&#8217;s about as efficient as a chocolate...]]></description>
		
					<wfw:commentRss>https://rathergoodx.com/the-programmatic-ad-sales-fiasco-a-motoring-journo-rant/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">12566</post-id>	</item>
		<item>
		<title>FAST measurement needs to get faster</title>
		<link>https://rathergoodx.com/fast-measurement-needs-to-get-faster/</link>
					<comments>https://rathergoodx.com/fast-measurement-needs-to-get-faster/#respond</comments>
		
		<dc:creator><![CDATA[Rathergood Writer]]></dc:creator>
		<pubDate>Thu, 26 Sep 2024 15:39:40 +0000</pubDate>
				<category><![CDATA[Rathergood Food]]></category>
		<guid isPermaLink="false">https://viewtvx.com/streaming-news/?p=12549</guid>

					<description><![CDATA[FAST may be growing strongly, but its adoption by brands is still hampered by limitations in measurement and a lack of understanding from advertisers. Free ad-supported streaming TV (FAST) is not just a category, it’s a rapidly growing phenomenon within...]]></description>
		
					<wfw:commentRss>https://rathergoodx.com/fast-measurement-needs-to-get-faster/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">12549</post-id>	</item>
		<item>
		<title>The Future of Content Monetization: Why FAST Needs a New Approach</title>
		<link>https://rathergoodx.com/the-future-of-content-monetization-why-fast-needs-a-new-approach/</link>
					<comments>https://rathergoodx.com/the-future-of-content-monetization-why-fast-needs-a-new-approach/#respond</comments>
		
		<dc:creator><![CDATA[Rathergood Writer]]></dc:creator>
		<pubDate>Sat, 07 Sep 2024 16:58:25 +0000</pubDate>
				<category><![CDATA[Rathergood Food]]></category>
		<guid isPermaLink="false">https://rthrgd.com/?p=12479</guid>

					<description><![CDATA[In the rapidly evolving landscape of digital content, the monetization of new and premium content on Free Ad-supported Streaming TV (FAST) platforms faces significant challenges. The current programmatic advertising process, while efficient, often falls short in delivering the necessary revenue...]]></description>
		
					<wfw:commentRss>https://rathergoodx.com/the-future-of-content-monetization-why-fast-needs-a-new-approach/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">12479</post-id>	</item>
		<item>
		<title>Streaming made TV history in July 2024</title>
		<link>https://rathergoodx.com/streaming-made-tv-history-in-july-2024/</link>
					<comments>https://rathergoodx.com/streaming-made-tv-history-in-july-2024/#respond</comments>
		
		<dc:creator><![CDATA[Rathergood Writer]]></dc:creator>
		<pubDate>Fri, 23 Aug 2024 22:35:25 +0000</pubDate>
				<category><![CDATA[Rathergood Food]]></category>
		<category><![CDATA[Rathergood Lifestyle]]></category>
		<category><![CDATA[Rathergood Media News]]></category>
		<category><![CDATA[Rathergood News]]></category>
		<category><![CDATA[Streaming TV News from Rathergood]]></category>
		<guid isPermaLink="false">https://rthrgd.com/?p=12449</guid>

					<description><![CDATA[Streaming made TV history in July 2024, accounting for 41.4% of TV viewing, the highest ever in Nielsen’s The Gauge. The Summer Olympics boosted broadcast and streaming, with Peacock up 33%. YouTube became the first streaming platform to exceed 10%...]]></description>
		
					<wfw:commentRss>https://rathergoodx.com/streaming-made-tv-history-in-july-2024/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">12449</post-id>	</item>
		<item>
		<title>Too many cooks spoil the FAST Channel Broth</title>
		<link>https://rathergoodx.com/too-many-cooks-spoil-the-fast-channel-broth/</link>
					<comments>https://rathergoodx.com/too-many-cooks-spoil-the-fast-channel-broth/#respond</comments>
		
		<dc:creator><![CDATA[Rathergood Writer]]></dc:creator>
		<pubDate>Sat, 11 May 2024 15:49:46 +0000</pubDate>
				<category><![CDATA[Rathergood Food]]></category>
		<guid isPermaLink="false">https://rthrgd.com/?p=11562</guid>

					<description><![CDATA[In the dynamic world of the FAST channel ecosystem, the proverb &#8220;too many cooks spoil the broth&#8221; aptly describes the current state of affairs. The industry is characterized by a convoluted network of over 100 routes connecting advertisers to content...]]></description>
		
					<wfw:commentRss>https://rathergoodx.com/too-many-cooks-spoil-the-fast-channel-broth/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">11562</post-id>	</item>
		<item>
		<title>10 Rathergood Facts that will make you go wow</title>
		<link>https://rathergoodx.com/100-rathergood-facts-that-will-make-you-go-wow/</link>
					<comments>https://rathergoodx.com/100-rathergood-facts-that-will-make-you-go-wow/#respond</comments>
		
		<dc:creator><![CDATA[Rathergood Writer]]></dc:creator>
		<pubDate>Sat, 11 May 2024 04:43:03 +0000</pubDate>
				<category><![CDATA[Rathergood Entertainment]]></category>
		<category><![CDATA[Rathergood Food]]></category>
		<category><![CDATA[Rathergood Homes]]></category>
		<category><![CDATA[Rathergood LOL]]></category>
		<category><![CDATA[Rathergood Music]]></category>
		<category><![CDATA[Rathergood News]]></category>
		<category><![CDATA[Rathergood People]]></category>
		<category><![CDATA[Rathergood Social Media]]></category>
		<category><![CDATA[Rathergood Travel]]></category>
		<guid isPermaLink="false">https://rthrgd.com/?p=11534</guid>

					<description><![CDATA[The world is a mosaic of wonders, each piece a fact that stands as a testament to the marvels of nature, the ingenuity of humanity, and the quirks of existence. Here, we embark on an odyssey through 100 of the...]]></description>
		
					<wfw:commentRss>https://rathergoodx.com/100-rathergood-facts-that-will-make-you-go-wow/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">11534</post-id>	</item>
		<item>
		<title>Independent Content Creation and Broadcasting provide what audiences want</title>
		<link>https://rathergoodx.com/independent-content-creation-and-broadcasting-provide-what-audiences-want/</link>
					<comments>https://rathergoodx.com/independent-content-creation-and-broadcasting-provide-what-audiences-want/#respond</comments>
		
		<dc:creator><![CDATA[Rathergood Writer]]></dc:creator>
		<pubDate>Thu, 09 May 2024 18:34:45 +0000</pubDate>
				<category><![CDATA[Rathergood Food]]></category>
		<guid isPermaLink="false">https://rthrgd.com/?p=11567</guid>

					<description><![CDATA[The future of television and video platforms is poised for a transformative shift towards a centralized, truly independent platform designed exclusively for studios and content producers. This vision is akin to YouTube&#8217;s accessibility and reach but tailored specifically for premium...]]></description>
		
					<wfw:commentRss>https://rathergoodx.com/independent-content-creation-and-broadcasting-provide-what-audiences-want/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">11567</post-id>	</item>
		<item>
		<title>Programmatic Ad Sales for Connected TV: The Hidden Cost of Convenience for Broadcasters</title>
		<link>https://rathergoodx.com/programmatic-ad-sales-for-connected-tv-the-hidden-cost-of-convenience-for-broadcasters/</link>
					<comments>https://rathergoodx.com/programmatic-ad-sales-for-connected-tv-the-hidden-cost-of-convenience-for-broadcasters/#respond</comments>
		
		<dc:creator><![CDATA[Rathergood Writer]]></dc:creator>
		<pubDate>Fri, 01 Mar 2024 13:23:00 +0000</pubDate>
				<category><![CDATA[Rathergood Food]]></category>
		<guid isPermaLink="false">https://rthrgd.com/?p=12161</guid>

					<description><![CDATA[Programmatic Ad-trading in CTV is a rip-off &#8211; In the ever-evolving landscape of connected TV, programmatic ad sales have emerged as a popular method for broadcasters to monetize their content. However, this convenience comes at a significant cost. Industry experts...]]></description>
		
					<wfw:commentRss>https://rathergoodx.com/programmatic-ad-sales-for-connected-tv-the-hidden-cost-of-convenience-for-broadcasters/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">12161</post-id>	</item>
	</channel>
</rss>
