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The television industry has spent the last decade reinventing distribution. Streaming replaced broadcast dominance, FAST channels expanded global reach, and creator-led studios changed how content is produced. But one fundamental piece of the television economy has remained largely unchanged: how…
In the great theatre of Connected TV (CTV) ad-tech, where acronyms outnumber actual ads, Supply-Side Platforms (SSPs) have officially moved from middlemen to middle-finger. Their latest trick? Brute-forcing DSPs like burglars at the back door of a nightclub. The playbook…
Ladies and gentlemen, gather 'round as we delve into the latest spectacle in the world of television. Picture this: a gold rush, not in the wild west, but in the realm of streaming TV. Yes, the future of television is…
Over the past few years, the FAST (Free Ad-Supported Streaming Television) channel approach has been a significant player in the monetization of episodic TV, film content, and linear TV broadcasting. While it provided a much-needed kickstart to the industry, it…
The Future of Streaming: Embracing COMO for Sustainable Growth. Ladies and gentlemen, esteemed colleagues, and valued constituents, Today, we stand at a pivotal moment in the evolution of digital media. The landscape of streaming services is undergoing a profound transformation,…
FAST is not a bad attempt at content monetization, but its complexity and the involvement of multiple intermediaries primarily burden the most important stakeholders: content creators, content libraries, and premium linear broadcasters. In any ecosystem, the reward for success must…
Ready to revolutionize your ad-funded streaming? Discover the game-changing solution that will transform your revenue model and leave traditional SSPs in the dust. Don't miss out on the future of CTV advertising – it's available now - https://viewtvx.com/view-tv-adx/ Introducing VIEW…
Imagine, if you will, a world where content creators and broadcasters are lured into a glittering promise of fame and fortune, only to find themselves in a financial quagmire. Welcome to the world of Free Ad-Supported Streaming Television (FAST), where…
Ah, the programmatic ad sales ecosystem. It's supposed to be the future of advertising, the digital messiah that will save us all from the dark ages of manual ad placements. But in reality, it's about as efficient as a chocolate…
FAST may be growing strongly, but its adoption by brands is still hampered by limitations in measurement and a lack of understanding from advertisers. Free ad-supported streaming TV (FAST) is not just a category, it’s a rapidly growing phenomenon within…
In the rapidly evolving landscape of digital content, the monetization of new and premium content on Free Ad-supported Streaming TV (FAST) platforms faces significant challenges. The current programmatic advertising process, while efficient, often falls short in delivering the necessary revenue…
Streaming made TV history in July 2024, accounting for 41.4% of TV viewing, the highest ever in Nielsen’s The Gauge. The Summer Olympics boosted broadcast and streaming, with Peacock up 33%. YouTube became the first streaming platform to exceed 10%…
In the dynamic world of the FAST channel ecosystem, the proverb "too many cooks spoil the broth" aptly describes the current state of affairs. The industry is characterized by a convoluted network of over 100 routes connecting advertisers to content…
The world is a mosaic of wonders, each piece a fact that stands as a testament to the marvels of nature, the ingenuity of humanity, and the quirks of existence. Here, we embark on an odyssey through 100 of the…
The future of television and video platforms is poised for a transformative shift towards a centralized, truly independent platform designed exclusively for studios and content producers. This vision is akin to YouTube's accessibility and reach but tailored specifically for premium…
Programmatic Ad-trading in CTV is a rip-off - In the ever-evolving landscape of connected TV, programmatic ad sales have emerged as a popular method for broadcasters to monetize their content. However, this convenience comes at a significant cost. Industry experts…
