New Report reveals that F.A.S.T. penetration has doubled since last year, as consumers turn to FAST channels for a lean-back, TV-like experience. Report recommends F.A.S.T. advertising as a complement to traditional TV and streaming advertising. Comcast Advertising released a new report entitled “Free…
The cord-cutting revolution is continuing to advance according to a survey from Future Today. The survey Future Today surveyed over 300 families regarding their linear TV and streaming habits. The resulting report is filled with interesting information, but it all…
Nielsen Prepares to Go Private and responds to FCC Critique. It’s a new era in Nielsen’s history. Shareholders have approved an acquisition of the TV measurement company by a private equity consortium made up of Evergreen Coast Capital Corp., an affiliate of Elliott…
Netflix could charge advertisers up to $65 per 1K ad impressions. As Netflix prepares to launch its highly-anticipated ad-supported tier, advertisers are likely thinking about how to tap into the streamer’s distribution reach – though it may come at a cost. According…
1. OEM FASTs Continue To Grow In our new report, FASTs Are The New Cable, we talk a lot about the growth of the FAST services owned by the various OEMs. They have an advantage in that they are the interface…
Samsung TV Plus is set to unveil a host of new programs under a new brand logo. This raft of premium content will grant users all around the world access to diverse, high-quality TV shows. Samsung is also expanding compatibility with…
Senior Digital Director Daniel Lannon Led and Completed the Rebrand of the Acquired Xtreme Sports Social Media Channels to INTROUBLE to fit with Company Branding. JUNE 27, 2022 (Amsterdam, June 24th, 2022) Insight TV, the leading millennial-focused global channel operator and…
Cloudie TV makes FAST Broadcasting successful by using its end-to-end private cloud to help content owners to deliver a great return on content investments. You can check out the products at https://cloudie.tv/cloud-playout/
Broadcaster Roger Bolton has suggested the BBC is "spooked" by the decline in young audiences to traditional radio. Bolton, 76, was speaking after being dropped as host of Radio 4's Feedback after 23 years. "If you were running Radio 4, you must…
Pluto TV pivoted from AVOD to FAST a few years ago and this video covers some of the points around this via a streaming media interview with the Pluto TV CTO.
Netflix’s move to hire a dynamic duo to oversee its global ad sales ambitions couldn’t come at a better — or worse — time. At last, media buyers are finally getting the information they need to start making plans to…
FAST continues to defy expectations. A linear viewing format that’s growing? In 2022? Yet the number of available FAST channels in the U.S. is over 1,400, with 22 major providers including Pluto TV, Tubi and Roku Channel. FAST also saw considerable…
Note: This guest column extrapolates from the VIP+ report “Life in the FAST Lane,” which delves into the state — and future — of free ad-supported streaming TV, available only to subscribers. The streaming landscape is facing a period of immense…
If your business makes video content, I’m sure you have a YouTube channel or maybe a video podcast – you might even stream live on something like Twitch. But if you want to level up, it’s time to get FAST.…
FAST Playout Solutions are a minefield for broadcasters and content owners alike. So what are the main features required to make your channel stand out above the rest and make it easy to create and monetize your FAST Channel creation?…
View TV a managed producer of FAST and Broadcast channels has released its in-house private cloud playout and media workflow to self-service customers as the latest release of its Cloudie TV product.View TV has always believed “TV should look like…
Traditional Broadcasters need and want to adopt Streaming, but how? View TV, an original streaming company with two decades of experience, has powered and experienced the success of streaming media and the transformation of audiences’ media consumption from traditional broadcast…
Think for a moment: How many streaming services are you subscribed to? Netflix, Hulu, HBO Max, Amazon Prime, Disney+, Paramount+, Apple TV … the list seemingly goes on and on with more streaming services entering the space every year. Initially,…
Free ad-supported streaming TV (FAST) services are growing rapidly. Today, hundreds of FAST channels exist, and a recent report from VIP+ found that the average large FAST studio took home $23.2 million in ad revenue by the end of the…
76% of viewers find FAST ads shorter than those on linear TV - Free ad-supported streaming TV (FAST) is but one component of the expanding AVOD space. How audiences react to the increasing frequency of ads is another factor –…
Disney edges past Netflix with a total of 221 million streaming subscribers at the end of the most recent quarter and announced it will launch a Disney+ option with advertising this December. In the just-ended quarter, Disney+ added 14.4 million Disney+ customers, beating the…
Peak TV programming, or the overabundance of original shows, films, and series that have landed on broadcast, cable, and streaming outlets in the past decade, may be on its way out, or at least slowing down. Companies are slashing budgets…
FAST Usage Was Up 9 Points in the First Five Months of 2022. The percentage of U.S. TV watchers who say they use a free, ad-supported TV streaming service rose to 55%, according to Hub Entertainment Research. The percentage of…
The taxonomy of streaming video services is expanding. Historically, the market was split between ad-supported services offering videos for people to watch on-demand, otherwise known as AVOD services such as YouTube, and subscription-based services offering videos for people to watch…
The free ad-supported streaming TV (FAST) sector has surged over recent months and a new report from LG Ads Solutions has shown that this increase shows not only shows no sign of stopping but also will present advertisers with a…
The TV segment has become an integral part of human life which covers the daily entertainment and information needs of consumers. According to Statista, the average time spent watching TV in 2021 by US adults was 3 hours and 17 minutes…
Sports are a key genre on FAST, accounting for 117 distinct channels as of July 2022. Yet while sports channels are numerous — as they are on cable — the reality of FAST is very different. Many major sports…
NEWSMAX TV on Kapang - New York – May 30, 2022 – On the back of NAB 2022, View TV Group have announced that Newsmax, one of the top-rated news networks in the US, has signed an agreement to be…
Press Release “Kapang announces 80/20 revenue share to BroadcastCDN customers" Kapang is Connected TV platform delivering more than 400 FAST & subscription channel services to viewers in the UK and USA using an internally developed private content distribution network (CDN),…
Kapang is Connected TV platform delivering more than 400 FAST & subscription channel services to viewers in the UK and USA using an internally developed private content distribution network (CDN), BroadcastCDN, to provide broadcast-grade encoding, delivery & monetization from an…
In its first year under the Warner Bros. Discovery umbrella, Discovery’s Shark Week is diving into the deep end with a host of new marketing partners. The American Red Cross, the MLB, MeUndies and Sugarfina have all signed on to participate…
CTV advertising is gaining popularity among marketers. However, some are still on the fence as they have several questions, especially related to CPM. Here, Jason Fairchild, CEO, tvScientific, answers some of those questions and explains why performance buyers should consider…
As consumers tighten their belts, ad funded models are becoming a more enticing prospect for streamers. Netflix’s announcement in April that it has hit an apparent subscriber wall sent out shockwaves, prompting many to question how attractive and profitable the…
FAST Channels - Quality not quantity. So many companies are making channels with some companies having more than 100 channels which are all unwatchable or uninteresting. FAST broadcasting has opened a few opportunities to launch channels with a few hours…
Los Angeles CA – May 11, 2022 – Off the back of NAB 2022, View TV Group has announced that Volty the unique channel featuring only electric vehicles currently a FAST channel, has aligned with and will be rebuilt using the…
London – May 6 2022 – On the back of NAB 2022, View TV Group have announced that BITE the premium food network has signed an agreement to be broadcast in UK and US on the Kapang CTV platform owned by…
Los Angeles CA – May 6, 2022 – On the back of NAB 2022, View TV Group have announced that Dark Matter TV the premium Horror and Sci-Fi channel from TriCoast TV, currently a FAST channel on many platforms has aligned…
Monarch Films’ Channels rebuilt- New York NY – May 6, 2022. On the back of NAB 2022, View TV Group have announced that three FAST channels owned by Monarch Films Inc., has aligned with and will be rebuilt using the…
The Future of Television requires a Hard Reset. In all great stories there are five main elements, the characters, the setting, the plot, the conflict and the resolution and the future of television certainly has a story. The Future of Television…
Kapang enables convergence of Broadcast TV & FAST. Free Ad-supported Streaming Television (FAST) or vLinear[1] has enjoyed explosive growth in the decade since the first FAST services appeared. The take-up has generally been driven by home broadband enabling streaming, massive choice…
Los Angeles CA – April 4, 2022 - In the run up to NAB 2022, View TV Group have announced that the open-source FAST2.0 Standard is now available. “The standard provides a step-change for content producers, content and channel owners to open up…
View TV Group Announces the first 73 channels to be built on FAST2.0 Los Angeles CA – April 5, 2022 - In the run up to NAB 2022, View TV Group have announced that the initial tranche of AVOD content producers…
Los Angeles CA – April 27, 2022 - View TV Group have announced that the five PiZetta Media FAST channels featuring authentic first-person stories of everyday heroism have aligned with and will be rebuilt using the FAST 2.0 Standard. “PiZetta Media…
Dread TV the amazing horror channel launches with View TV. In time for NAB 2022, View TV has announced that Dread TV, the cult horror FAST channel has aligned with and will be rebuilt using the FAST 2.0 Standard. “Dread…
Jersey NY – April 18, 2022 — View TV Group, owner of the Cloudie TV broadcast-grade CDN and monetization solution, announced today that it has partnered with DMC Broadcast Group to enable cable and satellite broadcasters to achieve digital transformation. View TV Group and DMC…
Los Angeles CA – April 4, 2022 - In the run up to NAB 2022, View TV Group have announced that their playout centre is operational, and the first 200 seats have been sold to a global video social networking service…
Los Angeles – 8, May 2022 - Kapang, the CTV platform recently announced its FAST2.0 Standard that provides a more engaging, ‘cable like’ traditional TV viewer experience. To open up the opportunity to all linear and AVOD content rights holders, Kapang is offering…
Kapang, a Virtual Multichannel Video Programming Distributor (vMVPD) broadcasts content and channels with a format similar to that of cable and satellite TV but delivered over public internet. Kapang working with its sister companies BroadcastCDN & Cloudie playout has an…
Los Angeles CA – April 4, 2022 - In the run-up to NAB 2022, View TV Group, owner of Cloudie TV have announced that the open-source FAST 2.0 Standard will support the migration of live events, live news and premium entertainment from satellite,…
In the run up to MIPCOM 2021, View TV Group have signed a channel carriage deal on their Kapang CTV platform for broadcast in North America and the United Kingdom with the premier African safari themed channel WildEarth. “WildEarth is…
The following is a list of the Top 10 points you need to cover to get your channel to be super successful: Point 1 - Content Selection Choose content that people want to watch, cheap content is a long term…
xTV a new angle on Streaming Television developed by View TV that provides a traditional Free to Air business model with the benefits of streaming media delivery for linear and on-demand video content services. FAST Channel services of old are…
CNN+ will cease operations effective April 30, just a little more than one month after it first launched. CNN and Warner Bros. Discovery announced the move on Thursday (April 21). Along with the shuttering of the new streaming service, CNN…
Amid Streaming Boom, Some Companies Love Linear TV. Betting that they can’t compete with Netflix and hoping a diversified approach is more lucrative, A+E, Fox Corp. and AMC Networks are leaning into the cable bundle (and ad-supported streaming). THR ILLUSTRATION…
Ads were supposed to be on their way out, replaced by subscription money. Now Netflix, Disney, and everyone else is learning to live with them. Times Square, New York, in 2019. Paul Rovere/Getty Images Reed Hastings was consistent, year after year.…
Cord Cutting Spikes at 31% - The top 8 U.S. pay TV platforms combined lost over 1.5 million subscribers in the first quarter. That's bad news for a tech/media/telecom sector that's suddenly enduring slowed subscription streaming uptake (Image credit: Championship…
Netflix could be going live soon (Image credit: Shutterstock) Will Netflix get into live streams to stop you unsubscribing? These are uncertain times for Netflix, but the streaming service isn't sitting idle as competitors grow and subscribers leave. It has plans to…
Fast-forward to the new service that streamers are rushing to join. The familiar formula of television content shown with adverts is staging a comeback The US programme Judge Judy is helping to lead a brand of free, advertising-supported streaming services…
Ad-supported and ad-free products will be part of the strategy, streaming head JB Perrette said JB Perrette on stage at the Warner Bros. Discovery upfront in New York. (Image credit: Getty Images for Warner Bros. Discovery) HBO Max and Discovery Plus, brought together…
Broadcast TV’s reduced role made clear in fall presentations. They never even made it onto the stage. There were constant reminders of the diminished influence of broadcast television networks this past week, when entertainment companies Paramount, Disney, Warner Bros. Discovery,…
The Future of Streaming Sounds Like Old School TV. Television’s streaming revolution is starting to look like a rerun. At the Milken Institute Global Conference in Beverly Hills on Wednesday, media executives deliberated over the future of online streaming, the…
Streaming’s Share of TV Viewing Rises to Record 30.4%: Nielsen. HBO Max registers 1% share (Image credit: Nielsen) Netflix, reeling after the stunning announcement that it lost 200,000 subscribers in the first quarter, increased its share of viewing in the U.S. in…
OTT Access Revenue Grew 37% in 2021. Battle for the American Couch Potato report predicts OTT subscriber additions will shrink from 80 million in 2022 to 50 million in 2024 (Image credit: Netflix) Convergence Research Group estimated that over-the-top revenue…
FAST Channels TV at https://fastchannels.tv is a creator of random scheduling content channels producing a bad television experience for the audiences but is also taking 65% of the content owners' revenues to provide the service. FAST Channels TV, owned by…
Phundrs is looking for innovative businesses with a track record of delivering to audiences to invest in producing next-level content and services to grow and extend the existing content portfolio or channel. Please submit your proposals to Phundrs on your…