In the ever-evolving landscape of television and film distribution, the promise of free-to-view, ad-funded content has always been tantalizing. The idea is simple: viewers get to enjoy their favorite shows and movies without paying a dime, while advertisers foot the…
Ah, programmatic advertising in Connected TV (CTV). It's like the wild west of the digital age, where SSPs (Supply-Side Platforms) are the outlaws, double-dipping and failing to perform in ad-fill, leaving broadcasters and content owners high and dry. It's a…
View TV Cloud extends platfrom features - Following a highly successful showcase at CES in Las Vegas, View TV has announced the latest iteration of its groundbreaking View TV Cloud. Renowned for revolutionizing the Streaming Playbook for broadcasters and content…
Free Ad-Tech for Legacy FAST & CTV Channels and Content owners - Hey there, entertainment moguls and future Oscar winners! TV man here, bringing you the latest scoop on how to make your TV and film projects not just a…
In the rapidly evolving world of digital content distribution, episodic TV and film library owners are increasingly turning to Free Ad-Supported Streaming TV (FAST) channels to monetize their content. Promises of no technology fees, Free Cloud TV playout, and free…
View TV Studios 2025 Channels - Hey there, TV enthusiasts and channel surfers! Buckle up, because View TV Studios just dropped a bombshell that's about to shake up your streaming world. Imagine this: 36 brand spanking new channels, all thanks…
Let’s set the stage. The King of television—the reason you click, binge, scroll, and maybe even ignore those "skip ad" buttons for an hour too long—isn’t the platform, the algorithm, or even your cousin’s Netflix password. No, the King is…
Here's some information about Channel 4's turnover and overhead: 2023 revenuesChannel 4's total revenue for 2023 was £1.02 billion, which is the third consecutive year of revenues topping £1 billion. However, the broadcaster reported a deficit of £52 million, which was…
In the rapidly evolving landscape of Connected TV (CTV), View TV is at the forefront of innovation with its View TV Cloud platform. This cutting-edge solution is transforming the way video advertising spots are sold across the global CTV space…
View TV Cloud - Press Release - FOR IMMEDIATE RELEASE View TV Global Extends CTV Ad-Exchange to Legacy FAST Channels and Multiple CTV Platforms London, UK – December 6, 2024 – Groundbreaking AI-powered View TV Cloud is proud to announce…
Free Ad-Supported Streaming Television (FAST) channels have gained significant traction in recent years, offering a seemingly attractive model for content owners. However, the rise of FAST channels has also brought to light several challenges, particularly around confirmation bias and the…
In the ever-evolving landscape of digital entertainment, Free Ad-Supported Streaming Television (FAST) channels once emerged as a promising solution to the overwhelming choice paralysis faced by viewers on traditional streaming platform. However, as the industry matures, it appears that FAST…
In the ever-evolving landscape of streaming television, a new contender has emerged to challenge the status quo: SLOW channels. Standing for Streaming Linear Optimized Workflow, SLOW channels are proving to be a superior alternative to the traditional FAST (Free, Ad-supported…
Hollywood, get ready for a seismic shift in the world of streaming television! View TV has just announced a groundbreaking partnership with FOX News and several other major broadcasters. This alliance is set to revolutionize the distribution and monetization of…
View TV Cloud with integrated AI - In a groundbreaking move, View TV has unveiled an innovative Ad-Tech solution that promises to redefine the landscape of ad-supported video on demand (AVOD) and Free Ad-Supported Streaming Television (FAST) channels. This new…
In the ever-evolving landscape of television, FAST (Free Ad-Supported Streaming Television) channels have emerged as a significant player. These channels, which offer free streaming content supported by advertisements, have seen organic growth driven largely by the ad-tech industry rather than…
Free Ad-Supported Streaming Television (FAST) channels have rapidly gained popularity, offering viewers a plethora of content without the need for a subscription. However, beneath the surface of this seemingly advantageous model lie several critical issues that affect content creators, advertisers,…
Free Ad-Supported Streaming Television (FAST) channels have rapidly gained popularity, offering viewers a plethora of content without the need for a subscription. However, beneath the surface of this seemingly advantageous model lie several critical issues that affect content creators, advertisers,…
In the rapidly evolving landscape of Free Ad-supported Streaming TV (FAST), technology providers like Amagi, Wurl, and Magnite have become pivotal players. These companies offer platforms that enable content owners to distribute their media and monetize it through advertising. However,…
Streaming Content Monetization for Studios & Media Companies - In the rapidly evolving landscape of ad-funded streaming media, the efficiency of revenue delivery to broadcasters and content partners is of paramount importance. Historically, platforms like YouTube have set a benchmark…
Free CTV Ad-Tech for FAST Channels and Linear Broadcasters. In the rapidly evolving landscape of Connected TV (CTV), the commoditization of advertising technology (AdTech) has become a pivotal issue for the industry's long-term success. Curent CTV Ad-Tech Market Currently, the…
The FAST industry, including FAST Channels, has experienced significant hype over the past few years, attracting individuals from various backgrounds. A group of industry consultants and analysts have profited substantially by advising channels and technology start-ups on the future of…
As a content financier in the movie industry, understanding the dynamics of content monetization is crucial for making informed investment decisions. The rise and potential decline of FAST (Free Ad-Supported Streaming Television) channels present a fascinating case study in how…
The adoption of FAST (Free Ad-Supported Streaming Television) channels has been unequivocally revealed as a colossal failure for Content Studios and Broadcasters aiming to monetize their content and services. Whether utilized as standalone CTV apps or integrated within multi-channel services…
In the rapidly evolving landscape of digital content, the #QUITFAST movement is gaining momentum. This initiative urges content owners and linear broadcasters to abandon the Free Ad-Supported Streaming TV (FAST) channel business model due to the inefficiencies inherent in the…
In the evolving landscape of digital content, YouTubers have a unique opportunity to expand their reach and revenue by upgrading their production to episodic TV and films, ready for Connected TV (CTV) platforms like Kapang. This shift not only attracts…
Kapang CoMo - Alright, folks, let's talk about Hollywood. Yes, that glittering beacon of dreams and drama, where the streets are paved with gold—or at least, they used to be. These days, it seems like the studios are playing it…
Ladies and gentlemen, gather 'round as I unravel the tangled mess that is the programmatic ecosystem for ad-funded streaming television. Picture this: a gentleman's club, where the old guard of programmatic roles—SSPs, ad exchanges, and FAST channels—hobnob with DSPs, all…
Revolutionizing FAST Channels: View TV's Groundbreaking Solution - In the dynamic world of Free Ad-Supported Streaming Television (FAST), many channels are struggling with monetization. View TV, a leading expert in the FAST Channel industry, has identified a critical issue: less…
Over the past decade, the decline of traditional TV and movie theater revenues has paved the way for streaming services to transform content monetization. This shift has made it crucial for content studios to justify their projects effectively, as unions…
Addressing the Pain Points in CTV FAST Channels: How Kapang is Revolutionizing the IndustryConnected TV (CTV) and Free Ad-Supported Streaming TV (FAST) channels have become increasingly popular, offering viewers a wide array of content without the need for a subscription.…
The Trade Desk is building its own smart TV OS - Welcome to Lowpass! This week: The Trade Desk’s secret smart TV OS project, and Niantic’s latest attempt to map the world in 3D. Digital advertising giant The Trade Desk is getting…
Ok, this might get me killed by the secret advertising police, if they existed — or at least some nasty comments and slander. The advertising supply chain—what a dumpster fire. It’s like someone took the worst parts of a sketchy…
Streaming made TV history in July 2024, accounting for 41.4% of TV viewing, the highest ever in Nielsen’s The Gauge. The Summer Olympics boosted broadcast and streaming, with Peacock up 33%. YouTube became the first streaming platform to exceed 10%…
FAST Channels have skyrocketed in popularity, captivating audiences with their free, zero-subscription linear and on-demand viewing experiences. However, there's a hidden challenge: FAST Channels and content owners are losing half of their gross revenue to the programmatic ecosystem, an issue…
The current boom in free, ad-supported streaming services (FAST) is driven by advancements in technology that have made these services more affordable and user-friendly. This has resulted in the launch of over 1,600 unique channels from well-known brands like A+E…
Rathergood is delivering a service that content owners want to engage with to generate fair and sustainable return on their content libraries and content investments.” — Don CardoneLOS ANGELES, CALIFORNIA, UNITED STATES, August 12, 2024 /EINPresswire.com/ -- Rathergood TV, part of…
Over the past couple of years, FAST (Free Ad-Supported Streaming TV) services have seen remarkable growth, with two-thirds of US and Canadian viewers now using these services. Here are three reasons behind this surge and why you can expect this…
JBTV is here to stay - In the ever-evolving landscape of television and media, few stories are as compelling as the revival of a beloved brand. Enter View TV Studios, a trailblazer in the broadcasting space, which is set to…
Kapang supports Premium Content, Live Sports, Local TV, and Niche Channels of any size, all within a streamlined, one-size-fits-all monetization ecosystem LOS ANGELES, CALIFORNIA, UNITED STATES, August 6, 2024 /EINPresswire.com/ --In the rapidly evolving world of Free Ad-Supported Streaming Television…
The CTV FAST Channel industry has undergone a significant transformation in recent years. At the core of this transformation is technology, particularly the rise of programmatic media buying. Programmatic in CTV and FAST Channels it hasn’t been without its challenges.…
FAST Channel Monetization: Content Kings Were Over Promised, and It Under Delivered In recent years, Free Ad-Supported Streaming Television (FAST) channels have emerged as a popular avenue for distributing content. Promised as a lucrative opportunity for content owners, the reality…
Lord Thomson, the Canadian media magnate known for his ownership of The Times and other assets, is credited with the adage "a licence to print money," referring to his acquisition of the Scottish Television ITV franchise in the 1950s. With…
In the dynamic world of digital media, Content Delivery Networks Inc, a subsidiary of View TV, is making waves with its innovative approach to content delivery. As a single solution CDN provider, Content Delivery Networks Inc is poised to transform…
In the ever-evolving landscape of media consumption, the transition from free-to-air (FTA) television to advertiser-funded streaming television (FAST) marks a significant milestone. The concept of FAST has been propelled into the mainstream by the likes of Amazon and Tubi, setting…
In the digital age, content creation has become a lucrative career for many, with platforms like YouTube and social media sites enabling individuals to earn substantial incomes. However, the earnings from these platforms are often a fraction of what traditional…
In the ever-evolving landscape of digital broadcasting, content creators and broadcasters are constantly seeking viable monetization models. YouTube, known for its cost-free net revenue earnings platform, has revolutionized the way individual creators monetize their content. However, when it comes to…
In the dynamic world of digital advertising, YouTube's CPM rates are a critical metric for creators and advertisers alike. As we navigate through 2024, it's essential to grasp the nuances of CPM rates across different countries. This article provides a…
In the rapidly evolving world of digital advertising, programmatic ad trading platforms have revolutionized the way ads are bought and sold. By automating the process, these platforms have brought efficiency and scale to the advertising ecosystem. However, as the industry…
FAST FOOD from Kapang - In the dynamic world of streaming, the Free Ad-Supported Streaming TV (FAST) channels are the new frontier for content creators and broadcasters. However, the journey to profitability has been fraught with challenges, with many operators…
The fast channel industry, known for its free ad-supported streaming TV (FAST), has been a beacon of growth in the media landscape. However, recent trends indicate a concerning focus on raising investment and funds, often overshadowing the need for sustainable…
In the rapidly evolving world of digital broadcasting, Free Ad-Supported Streaming TV (FAST) platforms are emerging as a popular alternative to traditional pay-TV services. However, the transition to FAST is not without its challenges, particularly in the realm of advertising.…
RATHERGOOD TV: Revolutionizing Hollywood with Streaming First Shows and the Kapang ADX Revenue Model In the ever-evolving landscape of entertainment, RATHERGOOD TV is set to make waves in Hollywood with its innovative approach to content creation and distribution. Embracing the…
View TV Live Sports has been released as the latest product from View TV and its consumer platform Kapang. View TV Live solves production companies' and event organisers problems. The new service enables the broadcast of live sports and other…
Pay TV's Crumbling Tower operates like a game of Jenga. Each new disruptor is like pulling another block out of the tower. It’s only a matter of time before the whole tower topples over—unless Pay TV operators pivot before it’s…
BBC faces mass revolt from television viewers who are no longer willing to pay the television licence fee. A record 2.84 million people now insist they are no longer obliged to fork out £159 for the annual charge. This is…
Busting FAST Channels Myth as there is, it seems, an oddly mistaken assumption that the key to wealth and riches is to "stand up a FAST channel". To grab some previously ungrabbed library content and then wait for the dozens…
Disney’s ESPN network is going direct-to-consumer, and CEO Bob Iger reaffirmed Wednesday that it’s “not a matter of if, but when,” as the company explores various potential strategic partners. Disney and ESPN made headlines earlier this week when it inked…
Fox promotes cable bundle as better value for live sports and is not ready to give it up just yet. While other media companies tinker with the idea of offering live sports through streaming, Fox thinks its premium content is…
NBCU rolls out FAST channels on Roku as it is placing more of its content on FAST channels. NBCU announced the new FAST linear content from it's Global Distribution library is now available on The Roku Channel. Further channels will…
FAST Sports Channel, one of two new channels from View TV, brings live sports to FAST Platforms whilst empowering sports teams and federations to monetize their loyal audiences using the power of Cloud Production, retaining 100% of ad revenues earned and…
RTL compete with Netflix with "All in One" Streaming Bundle. The new "all-inclusive" platform is promising German subscribers a one-stop-shop for video, live-sports, music, podcasts, audiobooks and digital magazine subscriptions at a time when "everyone is talking about bundling." German…
Streaming services now command a more significant share of viewers than cable, data published by Nielsen show. That means apps like Netflix and other streaming platforms capture 38% of all television viewing, compared with 31% for traditional cable, the data show. In a sign of streaming's rapid rise,…
"Streaming Mergers" are inevitable say experts with more likely. A tie-up trend is taking root in the streaming industry. Video on demand providers are scratching around for more subscribers and trying to secure their footing in a crowded market. This…
Streaming TV costs higher than cable, as ‘crash’ finally hits, says a new analysis. It follows warnings that a "crash" was on the way - a day that has now arrived. The report says that after price rises by Apple TV+, HBO…
Rapid Rise of Esports Broadcasting as Esports has exploded from nichehobby to mainstream entertainment. It rivals traditional sports, evidenced by escalating media rights deals now reaching hundreds of millions annually. As the audience expands, digital streaming has become the dominant…
Collapse in broadcast TV viewing as even older viewers turn to streaming. The UK regulator Ofcom says it has seen a steep decline in mass audience moments. There are fewer numbers tuning into the traditional linear channels. According to today’s…
AMC Networks sheds subscribers as it reports its second-quarter 2023 earnings on Friday 4th August 2023. It reveals it has lost hundreds of thousands more subscribers across its portfolio of niche streamers. It is also down 17% in U.S. ad…
Disney drove off a cliff and it is the fault of Hollywood-Right? The trouble brewing in the media and entertainment industry has become one of the most interesting—and truly perplexing—business stories in the world. How does everything seem so bad at…
Amazon enforce developer policy starting September 1st 2023 - Amazon will soon require international app developers who offer ad-supported streaming video services available to Fire TV users to opt into their in-house ad publishing service or, where unavailable, offer up…
Pluto TV launches Australia - Pluto TV, Paramount’s free streaming television service, is to launch in Australia from the end of August. Comprising more than 50 free ad-supported TV (FAST) channels, Pluto TV will be sold as a dedicated branded area within Paramount…
FAST is Dead and technology companies killed it... TV was great as it was it just needed some efficiencies. FAST: The Future of Television or the End of Content Creation? FAST, which stands for Free Ad-Supported Television, is a streaming…
Spotify raises premium subscription price for millions for the first time on its single account premium plan. This is the first time it has raised prices since 2011 and it is also hiking other services as well. In the UK,…
Netflix touts AI jobs at $900k amid Hollywood strikes, triggering an angry response from striking Hollywood actors and writers after posting a job advert for an artificial intelligence (AI) expert. The new position would join its Machine Learning Platform team,…
Virgin Media O2 launches suite of FAST channels- Virgin Media O2 has partnered with A+E Networks EMEA, All3Media International, Banijay Rights, Blue Ant Media, Extreme International, Fremantle, Little Dot Studios and Tastemade to produce a selection of FAST channels. They’ll…
FAST Men: The Evolution Of TV Ad Buying, past and present. New York City, 1996 In a dimly lit room, thick with cigarette smoke, TV ad buyers leaned back in leather chairs, a tumbler of bourbon in one hand and…
OTT is the rising star for Cable Television Companies and Local Sports Leagues. The broadcasting domain is being transformed by over-the-top technologies, and the sports broadcast doesn’t stand aside. OTT video streaming technologies have influenced traditional sportscasts and viewing experiences.…
YouTube TV is to offer NFL Sunday Ticket-Max bundle after teaming up with Google and Warner Bros. Discovery. They plan to introduce a YouTube TV off that bundles NFL Sunday Ticket and Max SVOD service. Philipp Schindler, SVP and CBO…
Streaming platforms and TV driving economic growth in the UK - Finder.com stated that 9 out of 10 households in the UK used streaming platforms in 2022. Furthermore, 58% of most households in the United Kingdom have at least one streaming…
ZEASN buys Foxxum and rlaxx TV for an undisclosed fee. As a result, this positions itself as a leading provider of CTV operating systems (OS) and AVOD/FAST products in the market. Furthermore, the combined companies have an installed base of…
Sky Subscribers To Get Lionsgate+ For Free as Sky announced a new partnership with Lionsgate+, the international premium streaming service from STARZ. This will give subscribers more stuff to watch, at no extra cost. This collaboration is set to provide…
Fubo challenges FCC proposal for streaming services reclassification under MVPD term as executives from Fubo met with Federal Communications Commission (FCC) officials. The sports-centric streaming service expressed concern over a proposal to reclassify streaming cable TV replacements. This is due…
Live Sports Streaming is the latest content genre to join the streaming ecosystem as a primary revenue stream. Live Sports Streaming TV for teams, leagues and federations will transition to streaming models over the coming months. Live Sports services have…
Hollywood Actors are going on strike after talks with major studios and streaming services fail. New YorkCNN — A union representing about 160,000 Hollywood actors is going on strike after talks with major studios and streaming services have failed. It is…
TCL taps Amagi - TV Manufacturer TCL has tapped cloud-based SaaS technology for broadcast and connected TV provider Amagi to support its new streaming options for TCL TV users in the US. Amagi will help TCL accelerate the addition of…
Comcast has officially launched and integrated 20 free ad-supported streaming TV (FAST) channels into the TV guide on it's cable operator’s X1 pay TV platform. While Comcast’s X1 platform already offers major FAST apps, such as Pluto TV, Tubi, Freevee and…
TELLYO Acquisition -Market-leading live cloud remote video production and distribution platform, is pleased to announce that a US investor has acquired the majority stake in the business, replacing its previous investor and retaining its award-winning management team. The new investors…
Edgio announced its collaboration with the Canadian Hockey League (CHL) to provide an integrated platform for the delivery of live and on-demand hockey games broadcasts across Canada. Edgio’s Uplynk solution for streaming video enables CHL to manage and organise live…
Artificial Intelligence (AI) has become a major talking point in recent years, and many companies are investing heavily in developing AI solutions. The term was coined in 1956 by John McCarthy at Dartmouth College, and today, AI has moved from…
Cloud TV is a technology that enables the delivery of TV content and services over the Internet without the need for traditional set-top boxes or cable connections. It allows users to access various TV channels, programs, and applications on different…
Big Streaming Wars in all of Hollywood's earth scorched streaming wars welcome one of the strangest battles. Tune into TNT or Discovery Channel and chances are you might come upon an ad for a new streaming selection on Peacock or Netflix.…
Roku integrates Shopify, allowing users to purchase goods with the click of a remote through ads on its streaming TV platform, it announced on Tuesday. Shopify has been integrated into Roku’s “Action Ads” – a format meant to drive a…
Fifa picks Sky Media - The world’s football governing body Fifa has appointed Sky Media as its exclusive sales house for its nascent streaming platform Fifa+ in the UK and Europe. Fifa, which launched Fifa+ last year, is the first…
Netflix as we learn the pros and cons of their strategy to roll out an advertising based subscription model. As Netflix faces increased competition and revenue challenges, it has introduced a cheaper subscription plan with ads. Kateryna Novatska, head of…
Tellyo and Atos - London, UK, 11th July 2023 -The 2023 European Games concluded last week, allowing the teams at Tellyo and Atos to finally catch their breath after successfully executing their largest joint project to date. This massive undertaking…
Elon Musk, owner of the social network believes video can provide a new revenue stream as it seeks profitability. Twitter owner Elon Musk says the company is working on a dedicated video application for connected TV platforms. Musk, who purchased…
Live video streaming connected TV is forecast to grow CAGR 29.30% in 2023 and reach $559.62B by 2032. The market for live video streaming is expected to grow due to an increase in demand for video-on-demand (VoD) services, as consumers…
TikTok’s New Music Streaming Platform generated excitement yesterday in the music industry. TikTok officially announced the launch of its new streaming music service, TikTok Music. With access to millions of songs and unique features not available on competitors like Spotify…
The Washington Post has become one of a handful of newspaper brands to launch a FAST channel and is already benefitting from people “spending a lot of time with our journalism” as a result. FAST (free ad-supported streaming television) services have grown in…
Comcast, The Chief Executive Brian Roberts, back in 2018 got a little bit of advice from a taxi driver – buy Sky. And so he did, eventually outbidding and seemingly overpaying for the U.K. pay television provider Sky Plc, valued…
